I'm a Freelance Art Director specialising in photography.
I work directly with brands to help them translate their values and stories into engaging images.
Partner at We.Are an image consultancy and production company creating content for small to medium brands looking for an alternative to traditional stock libraries.
Projects
- We.AreWe.Are is a collaboration with photographer Tara Moore. Our purpose is to authentically advocate for and understand today’s diverse young creatives. We're doing this by providing authentic content for marketeers and more importantly, giving back to our models by building a community and promoting their talents to brands, agencies and the wider media.
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Work history
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Creative Director UKGallery Stock/Great Bowery UK
- London, United KingdomFull Time
• Collection growth - acquisition and creation of content via individual artists and partner collections
• Recruitment - Uncovering new talent, growing the European contributor roster
• Artist Management - responsible for segmenting current contributor list, contributor relations via monthly contributor e-mailer addressing incoming contributor enquiries relating to content and ingestion
• Trend research and interpretation - development of GS content plan, Gallery Stock 2017 Trend document, monthly contributor briefs, conceptualising and brief execution for individual artists, content road maps for partner collections.
• Art Direction + Editing - on set art direction, editing of archive work and all incoming submissions from artists
• Marketing - Development of Gallery Stock 2017 Journal, Copy and execution of regular marketing mailers to both customers and contributors via mailchimp to Gallery Stock and the Trunk Archive brand.
• Contributor relations - responsible for content creation of monthly contributor newsletter,
• Curation and re-evaluation of collection to maintain market relevance - through RM to RF migration project, identifying content to supply image partners for distribution.
• Sales partnerships - working closely with the European sales team to develop strategies around: Gallery Stock Custom Content product, customer content needs from multiple territories.
Senior Art DirectoriStock by Getty Images
- London, United KingdomFull Time
• Interpreting concepts and bringing them to life through original and compelling imagery in collaboration with roster of freelance photographers, illustrators, stylists, hair/makeup and talent
• Creative leadership and mentoring
• Providing bespoke consulting advice to companies of all sizes on how to achieve engaging and compelling imagery which reflect their brand values
• Contributing strategy and content for photographer events including brainstorm and inspiration sessions
• Establishing working relationship with Flickr community, curating commercially relevant crowd sourced imagery and
soliciting content directly, educating photographers on best practice for images with commercial appeal
• Casting and shoot production
• Identifying and supporting new talent
• Advising on content plan and strategy and editing imagery for Industry partners and suppliers
• Implementing strategy to increase image volume across range of products and price points
• Creative support to Marketing through speaking engagements and image curation for marketing collateral
• Creative support to sales team through visits to key customers, internal training on new products and content development
• Author of creative thought pieces and content promotion on social media channels
Skills
- Photography
- Brand Content
- Beauty
- Concepts
- Art and Creative Direction
- Picture Editing
- Collaboration
- Artist Management
- Brand Creative Strategy
- Video