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I'm a London based Art Director, specialising in photography. I collaborate with photographers, stylists, makeup artists, talent and brands to create compelling imagery for personal, commercial and editorial projects. I started my creative career as part of an art director/copywriter team within a London ad agency. My love for photography led me to a role as Senior Art Director for Getty Images where I spent 10 years collaborating with a wide range of creatives and photographers on projects, big and small. Most recently I was Creative Director UK at Gallery Stock where I helped expand their European photographer roster and develop their collection of premium commercial imagery. Currently, As a freelance creative I spend my time working directly with photographers and brands and am also a founder and partner of plume creative. I also take my own pictures.Locked Pro Plan feature
• Collection growth - acquisition and creation of content via individual artists and partner collections • Recruitment - Uncovering new talent, growing the European contributor roster • Artist Management - responsible for segmenting current contributor list, contributor relations via monthly contributor e-mailer addressing incoming contributor enquiries relating to content and ingestion • Trend research and interpretation - development of GS content plan, Gallery Stock 2017 Trend document, monthly contributor briefs, conceptualising and brief execution for individual artists, content road maps for partner collections. • Art Direction + Editing - on set art direction, editing of archive work and all incoming submissions from artists • Marketing - Development of Gallery Stock 2017 Journal, Copy and execution of regular marketing mailers to both customers and contributors via mailchimp to Gallery Stock and the Trunk Archive brand. • Contributor relations - responsible for content creation of monthly contributor newsletter, • Curation and re-evaluation of collection to maintain market relevance - through RM to RF migration project, identifying content to supply image partners for distribution. • Sales partnerships - working closely with the European sales team to develop strategies around: Gallery Stock Custom Content product, customer content needs from multiple territories.
• Interpreting concepts and bringing them to life through original and compelling imagery in collaboration with roster of freelance photographers, illustrators, stylists, hair/makeup and talent • Creative leadership and mentoring • Providing bespoke consulting advice to companies of all sizes on how to achieve engaging and compelling imagery which reflect their brand values • Contributing strategy and content for photographer events including brainstorm and inspiration sessions • Establishing working relationship with Flickr community, curating commercially relevant crowd sourced imagery and soliciting content directly, educating photographers on best practice for images with commercial appeal • Casting and shoot production • Identifying and supporting new talent • Advising on content plan and strategy and editing imagery for Industry partners and suppliers • Implementing strategy to increase image volume across range of products and price points • Creative support to Marketing through speaking engagements and image curation for marketing collateral • Creative support to sales team through visits to key customers, internal training on new products and content development • Author of creative thought pieces and content promotion on social media channels