Hello.
I'm Lee.
Award-winning designer and partner at boutique agency Designed By Good People. I started work in the early 90s working in various agencies on projects for J&B whisky, Berry Brothers & Rudd, Cutty Sark, Knockando, Natwest, Axa, Travelex, Walls, Tesco (including Tesco Finest), Fresh & Easy (USA), Seicomart in Japan, Asda, Loseley Ice Cream, Sainsbury's, Waitrose, M&S, Co-op Europe, Fozzy Group (Ukraine), Coca Cola, Liberation Foods, Fairtrade, Focus DIY, Halfords, Mayor of London, UK Government & Seat.
Brands that make a positive difference to people and planet are most welcome, as are start-ups, either from the UK or internationally. We'd love to help you to make that difference meaningful.
We don't follow trends, we want you to tell your own story, to have your own personality. Brands need to express themselves in a unique way rather than trying to be someone else. People need to trust you for being you.
We'd love to help you do that.
Projects
- Fozzy Group Premiya Select RangeFozzy Group is the largest supermarket in Ukraine. We had experience with working with many supermarkets like Tesco (including Tesco Finest), Sainsbury's, Asda, M&S, Waitrose and others internally. Fozzy needed a new top tier range and guidelines which would be implemented in house. We created a system that was easy to implement and fulfilled all the requirements of the brief. Working remotely with other cultures and countries is easy when you have a good working relationship and mutual understa
Projects credited in
- The London CharcutierHow do you communicate one man's passion, the product and the main ingredient in one? The London Charcutier is the brainchild of Simon Hodge, a trained chef with a passion for ethics, local sourcing and charcuterie. We got to know him and his personality over a number of meetings, discussing all sorts of subjects to get to know him, not just his brand. When someone is the brand, you have to find out more about them. The brand identity is him. But packaging is also about selling a product. The1
Work history
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Creative DirectorDesigned By Good People
London, United KingdomFull Time
Designed By Good People is a boutique agency that specialises in helping ethical and start-up brands. When you believe in what the client does and have mutual understanding, you do better work.
We are here to help.
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Senior DesignerDavies Hall
- London, United KingdomFull Time
Worked on branding and packaging for ASDA, THE NATIONAL TRUST, DREAMS, DELISANTE and THE RARE TEA COMPANY
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Skills
- Branding
- Brand Strategy
- Signage Design
- Brand Guidelines
- Graphic Design
- Logo Design
- Mural Design
Education
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HND Graphic DesignSomerset College of Arts and Technology
- United Kingdom
Graphic Design course with Malcolm Swatridge, one of the founders of The Partners. Guest Lecturers including John McConnell from Pentagram and Phil and Phil from Carter Wong.