About me

A Tedx speaker, author and seasoned, go-getting, strategic digital marketing and PR executive. Seeking new challenges to flex experienced campaign muscles in a fast-paced environment. Forced to switch careers after hitting the glass ceiling. Now busy resuming the prior communications career. Volunteering three hours a week with a small charity to refresh skills. An idea machine, critical thinker and kind mentor. Known for being sharp, insightful, reliable and a tip-top communicator. Career Highlights As a Music Marketing Consultant Tedx and U.K. wide public speaking. Watch :- https://bit.ly/37vrkQ4 Author of “The Fan Experience, 7 Steps To A Fan-Centred Music Business." Read :- https://amzn.to /2U2wsI4 As a Digital Marketing and PR Music Business Executive Sony roster of over 35 artists. First Take That website ever built Pan-European (e.g., France, Spain, Italy) online Shakira exclusive premiere with launch. SMS to web app for Longview fans to text the band on tour. P!NK + Motorola partnership, pink RAZR loaded with artist content Echo label - Morcheeba online PR and Feeder/O2 WAP Chat Pan-European (e.g., UK and Germany) SMS chat for The Sugababes with O2 Bon Jovi Tour Competition Exclusive with Heart FM online and on air. Week-long covermount CD campaigns featuring frontline acts partnering with the Mirror Blog writer for Midem Read:- https://bit.ly/3lHpnGU As a Senior Academic Lecturer Course design and delivery e.g., 12-week events marketing module. Supervised dissertations guiding focus and methods.

QuestionsProjectsExperienceTeam

Projects

• How can music industry entrepreneurs thrive during the recovery?A Midem blog outlining opportunities for small to medium music companies during the economic recovery.

Work history

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Chief Communications Officer/Head of BrandEdConnect
Mar 2022London, United KingdomFreelance
Part-time voluntary CCO of a global grassroots network for early career education professionals Reporting to the CEO and executive leadership for the following areas; Marketing, External Communications, Brand, Social Media (Strategy & Operation) Managing the Communications Directorate team of 10 people Planning and executing the communications and marketing strategy and plan creation for the next 12 months Producing a 12 month social media plan including platform usage and content planning Developing the flow chart supporting events team access the marketing and social media for all events Briefing the design for all marketing materials and creating the brand guideline document
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Cross Cultural Marketing and PR ConsultantFreelance
Nov 2018London, United KingdomFull Time
Marketing and PR consultation to Middle Eastern and Asian clients working across the U.K., and U.S. Cross-cultural business coaching on the differences between Western and Eastern business practices.

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Skills

• Marketing Consulting
• Marketing PR
• Marketing Promotion
• Marketing Communications
• Marketing Campaigns
• Marketing
• Market Strategy
• Market Analysis
• Marketing Strategy
• Marketing Reporting
• PR
• PR Campaigns
• PR Strategy
• Press Relations
• Press Campaigns
• Press Advertising
• Presentations
• Pubic Speaking
• Digital Campaigns
• Digital Marketing
• Business Writing
• Academic Writing
• Press Releases

Education

Master of Arts: Design and Media ArtsUniversity of Westminster
Sep 1997 - Aug 1998London, United Kingdom
Bachelor of Arts (Hons) Commercial Music University of Westminster
Sep 1994 - May 1997London, United Kingdom