About me
A Tedx speaker, author and seasoned, go-getting, strategic digital marketing and PR executive. Seeking new challenges to flex experienced campaign muscles in a fast-paced environment. Forced
to switch careers after hitting the glass ceiling. Now busy resuming the prior communications career. Volunteering three hours a week with a small charity to refresh skills. An idea machine, critical thinker and kind mentor. Known for being sharp, insightful, reliable and a tip-top communicator.
Career Highlights
As a Music Marketing Consultant
Tedx and U.K. wide public speaking. Watch :- https://bit.ly/37vrkQ4
Author of “The Fan Experience, 7 Steps To A Fan-Centred Music Business." Read :- https://amzn.to
/2U2wsI4
As a Digital Marketing and PR Music Business Executive
Sony roster of over 35 artists.
First Take That website ever built
Pan-European (e.g., France, Spain, Italy) online Shakira exclusive premiere with launch.
SMS to web app for Longview fans to text the band on tour.
P!NK + Motorola partnership, pink RAZR loaded with artist content
Echo label - Morcheeba online PR and Feeder/O2 WAP Chat
Pan-European (e.g., UK and Germany) SMS chat for The Sugababes with O2
Bon Jovi Tour Competition Exclusive with Heart FM online and on air.
Week-long covermount CD campaigns featuring frontline acts partnering with the Mirror
Blog writer for Midem Read:- https://bit.ly/3lHpnGU
As a Senior Academic Lecturer
Course design and delivery e.g., 12-week events marketing module.
Supervised dissertations guiding focus and methods.
Work history
E
E
Chief Communications Officer/Head of BrandEdConnect
London, United KingdomFreelance
Part-time voluntary CCO of a global grassroots network for early career education professionals
Reporting to the CEO and executive leadership for the following areas; Marketing, External Communications, Brand, Social Media (Strategy & Operation)
Managing the Communications Directorate team of 10 people
Planning and executing the communications and marketing strategy and plan creation for the next 12 months
Producing a 12 month social media plan including platform usage and content planning
Developing the flow chart supporting events team access the marketing and social media for all events
Briefing the design for all marketing materials and creating the brand guideline document
F
F
Cross Cultural Marketing and PR ConsultantFreelance
London, United KingdomFull Time
Marketing and PR consultation to Middle Eastern and Asian clients working across the U.K., and U.S.
Cross-cultural business coaching on the differences between Western and Eastern business practices.
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Skills
- Marketing Consulting
- Marketing PR
- Marketing Promotion
- Marketing Communications
- Marketing Campaigns
- Marketing
- Market Strategy
- Market Analysis
- Marketing Strategy
- Marketing Reporting
- PR
- PR Campaigns
- PR Strategy
- Press Relations
- Press Campaigns
- Press Advertising
- Presentations
- Pubic Speaking
- Digital Campaigns
- Digital Marketing
- Business Writing
- Academic Writing
- Press Releases
Education
Master of Arts: Design and Media ArtsUniversity of Westminster
- London, United Kingdom
Bachelor of Arts (Hons) Commercial Music University of Westminster
- London, United Kingdom