Visual communicator with extensive knowledge and experience in the creative industries. My clients include publishers, magazines, multinational advertising agencies, as well as ambitious entrepreneurs. Guided by proactive commitment to our partners needs with electrifying originality, sound judgment, and strict morals. Specialising in a wide range of creative projects, ranging from handmade corporate identity to effective and eye-popping publishing. At Heretakis & Associates we are fluid energy, pure oxygen and lucid water in all areas where visual communication is paramount.
What is visual communication about, if not to subvert the familiar, shed new light on commonplace situations. We have the possibility to store entire libraries in a pocket-sized disk, but our own memory is constantly written and deleted by the overwhelming flow of images and sounds, rushing before us. This has resulted in us ignoring and dismissing a large amount of information a priori, without looking closely at the meaning it may possibly contain. It is our responsibility to remedy this consumption. One of the solutions, is to alter the amount, content and quality of what we are bombarded with everyday. We live in our cosily created reality bubble. It is time to burst it and see what happens...
Projects
- Steven Heller: AIGA Medalist and Renowned Graphic Design Educator | New York Times Art DirectorSteven Heller is the co-chair and co-founder with Lita Talarico of the MFA Design: Designer As Entrepreneur program at the School of Visual Arts, NYC. He was an art director of the New York Times for 33 years, Art Director of the Times Book Review for almost 30 of those years and “Visuals” columnist for the Book Review and “Graphic Content” column for the Times’ T-Style. He frequently wrote for Upper and Lower Case, Baseline, Creation, I.D., Graphis and other international design journals. He wa
- Valencia Design Education Forum 2020How can we solve the Design Education challenges of today in a practical/applicable/direct way? Join the discussion at Valencia Design Education Forum 2020 (virtually). This question among other discussions on design and design education is the focus of this year’s Valencia Design Education Forum 2020( #VDEF2020 ), organised on 5-6 November 2020, by the team of the New Art School, Glug Valencia and EASDV. Originally planned to take place in Valencia, due to COVID19, the event is going to be hel
- Alicante Design Education Forum 2019The Alicante Design Education Forum 2019 was designed and organised by designer/lecturer Lefteris Heretakisand co-organised by EASDA, the School of Art and Design Of Design of Alicante, an educational centre belonging to the Instituto Superior de Enseñanzas Artísticas (ISEACV) that offers qualified official education preparing trained professionals to face the challenges demanded by our society in the various fields of design and plastic arts and that academically offers the Higher Design degre
Work history
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Course LeaderLiverpool John Moores University, School of Art and Design
Hanoi, VietnamPart Time
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LecturerIE University
Madrid, SpainPart Time
2019-present, Madrid, Spain, Lecturer, BA (Hons) Design
This is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. Designed for flexible and audacious individuals seeking creative solutions for a better and more sustainable life. Rigorous scientific and creative aspects of design are combined with a business perspective, allowing you to transform and improve people’s daily lives.
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Skills
- Advertising
- Publishing
- Visual Arts
- Corporate Identity
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- Photography
- Consultancy
Education
Postgraduate Certificate in Higher EducationLeeds Beckett University
- Leeds, United Kingdom
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Masters in Visual CommunicationThe Royal College of Art
- London, United Kingdom
Visual Communication as a discipline is undergoing a major shift in both its vocational positioning and intellectual relevance. At the Royal College of Art, the programme has a long history that has radically examined the place of visual communication in relation to culture and society, while championing the importance of an interdisciplinary approach. The programme offers three pathways of study: Experimental Communication, Graphic Design and Illustration. Dissertation title: "The Consumed Consumer", Visual Consumption and Lifestyle Magazines during 1970-2000.
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