I'm an award-winning creative. I've worked with partners and as a solo act for over 10 years, having led teams of creatives and strategists both locally and remotely. I consider myself to be more of an art director/copywriter hybrid. But gun to my head, I'd have to go copywriter. I'm highly conceptual with a slight skew towards social. I believe in making great content for people, not machines. My experience in the performance marketing industry enables me to deliver award-winning ideas that also drive ROI for my clients.
Projects
- #AMGExtreme AdventureThe Brief: Launch the new Mercedes-AMG high-performance vehicle range in an exciting way. The Solution: The #AMGExtreme Adventure. A fully integrated content campaign that started with a competition on social, calling all thrill seekers. To enter the competition people had to tell us the most extreme thing they've ever done. Winners were paired with influencers and sent on a cross-country adventure through three cities where they were challenged to extreme activities such as heli-flips and bungee jumping. A chance for them to get up close and personal with these high-performance machines, putting the vehicles to the ultimate test. These adventures were filmed and distributed as webisodes on YouTube week by week. Each weekend was tailored to the vehicle's personality creating a unique experience for each winner (to share online). Thousands of responses were submitted to participate, but there could only be 3 winners. Were they extreme enough? Brand Impact: 424 test drives booked within a 3 week period! The campaign also drove a 400% increase in web traffic and +179k social interactions.
Work history
Content StrategistMeta
London, United KingdomFull Time
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Content LeadHealthUnlocked
- London, United KingdomFull Time
led the development and activation of HealthUnlocked's content strategy across organic and paid social & digital channels, helping to raise the brand profile, grow customer acquisition (B2B and B2C) and increase user engagement.
Some of my responsibilities include:
☑️ Content Strategy - Journey mapping, conceptualisation, creative production (copy, visuals & video), editorial content planning, content management, content sourcing and licensing, website and SEO, email copy, journey mapping, storyboarding, art direction, and creative approval.
☑️ Social Strategy - Campaign planning, channel strategy, social advertising, influencer management, content production and distribution, measurement
☑️ Content Creation - Long and short-form editorial, copy, visuals and video creation, whitepaper design and distribution, health reports, annual user survey reports
☑️ Digital Marketing - eCRM, planning newsletters internally and externally, product marketing, thought leadership (whitepaper creation & distribution as lead magnets, leads database management)
☑️ Events & PR, organising guest speaking opportunities for the CEO, design and print event collateral (roller banners, leaflets, business cards)
☑️ Website/CMS - layout and content management of corporate website and blog, SEO of all pages and visual elements
☑️ Video - create script, storyboard and produce all product and marketing videos for pitches and social channels
☑️ Branding - establishing a style guide, tone of voice, logo and treatment of the brand on all media channels
☑️ Final point of QA for all creative, marketing and external collateral (pitches, proposals, presentations)
+ Show more
Skills
- Art Direction/copywriting/creative/digital/build/campaigns
- Art and Creative Direction
- Concepts
- Digital
- Brand Content
- Ad Copywriting
Education
Diploma
- Cape Town, South Africa
Copywriting
Diploma
- Cape Town, South Africa
Digital Journalism