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Leilah van der Schyff

Creative Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSenior Copywriter - Head of Digital Content - Lead Creative

Projects

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About me

I'm an award-winning creative. I've worked with partners and as a solo act for over 10 years, having led teams of creatives and strategists both locally and remotely. I consider myself to be more of an art director/copywriter hybrid. But gun to my head, I'd have to go copywriter. I'm highly conceptual with a slight skew towards social. I believe in making great content for people, not machines. My experience in the performance marketing industry enables me to deliver award-winning ideas that also drive ROI for my clients.

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Skills

  • Art Direction/copywriting/creative/digital/build/campaigns
  • Art and Creative Direction
  • Concepts
  • Digital
  • Brand Content
  • Ad Copywriting

Work history

Currently

Creative Director

iProspect

Apr 2015
  • London, United Kingdom
  • Full Time
  • I oversee the creative process from ideation through to production for a range of clients including British Gas, ARLA, Wickes, Regus, ASDA George, Fitness First. Key responsibilities include: > Project kick-offs - creative project planning (creative strategy) > Conceptualisation, setting up and leading ideation sessions, tone of voice sessions + other creative workshops > Idea generation > Production management > Overseeing and styling at film and photoshoots > Storyboarding, scriptwriting and mock-up design > Art and creative direction; producing visual style guides > Producing creative pitch decks for client presentations > Being the Creative Lead and final point of quality assurance before any work goes out the door

2015

Head of Content Marketing

Prospect

May 2013 - May 2015
  • Cape Town, South Africa
  • Full Time
  • Joined as Social Strategist and promoted to Content Marketing Lead (head of Content - Social & Editorial). Responsible for overseeing strategy, creative and production. HIGHLIGHTS: In 2014, I was selected as one of the members of the global steering board. My role was to craft the Performance Content product for iProspect and ensure that it is consistent across the globe.

2013

Social Media Strategist

Prospect

Apr 2012 - May 2013
  • Cape Town, South Africa
  • Full Time
  • I worked on shaping the agency's social media offering, to ensure seamless delivery of Social Media Strategy, Community Management, Concept Development, Campaign Planning, Content Creation, Event Coverage, Measurement and Reporting.

2012

Digital Copywriter

Purpe Cow Communications

Sep 2009 - Mar 2012
  • Cape Town, South Africa
  • Full Time
  • Social Media Strategy, Community Management, Concept Development, Campaign Planning and Content Creation, Reporting, Third-Party Supplier Management and Team Management

2009

Digital Copywriter

Apurimac Africa

Feb 2008 - Aug 2009
  • Cape Town, South Africa
  • Full Time

2008

Digital Copywriter

AlterSage

Dec 2006 - Jan 2008
  • Cape Town, South Africa
  • Full Time
  • AlterSage acted as Ogilvy South Africa's digital arm.

Education

2007

Diploma

City Varsity Film & Media School

Jan 2006 - Jan 2007
  • Cape Town, South Africa
  • Copywriting

2005

Diploma

Varsity College

Jan 2003 - Jan 2005
  • Cape Town, South Africa
  • Digital Journalism