Join The–Dots

Leilah van der Schyff

Creative Director

  • Create New List

Join our Pro Plan to message Leilah

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSenior Copywriter - Head of Digital Content - Lead Creative


Are you sure?

Do you really want to delete project #AMGExtreme Adventure?

About me

I'm an award-winning creative. I've worked with partners and as a solo act for over 10 years, having led teams of creatives and strategists both locally and remotely. I consider myself to be more of an art director/copywriter hybrid. But gun to my head, I'd have to go copywriter. I'm highly conceptual with a slight skew towards social. I believe in making great content for people, not machines. My experience in the performance marketing industry enables me to deliver award-winning ideas that also drive ROI for my clients.

Locked Pro Plan feature


  • Art Direction/copywriting/creative/digital/build/campaigns
  • Art and Creative Direction
  • Concepts
  • Digital
  • Brand Content
  • Ad Copywriting

Work history


Creative Director


Apr 2015
  • London, United Kingdom
  • Full Time
  • I oversee the creative process from ideation through to production for a range of clients including British Gas, ARLA, Wickes, Regus, ASDA George, Fitness First. Key responsibilities include: > Project kick-offs - creative project planning (creative strategy) > Conceptualisation, setting up and leading ideation sessions, tone of voice sessions + other creative workshops > Idea generation > Production management > Overseeing and styling at film and photoshoots > Storyboarding, scriptwriting and mock-up design > Art and creative direction; producing visual style guides > Producing creative pitch decks for client presentations > Being the Creative Lead and final point of quality assurance before any work goes out the door


Head of Content Marketing


May 2013 - May 2015
  • Cape Town, South Africa
  • Full Time
  • Joined as Social Strategist and promoted to Content Marketing Lead (head of Content - Social & Editorial). Responsible for overseeing strategy, creative and production. HIGHLIGHTS: In 2014, I was selected as one of the members of the global steering board. My role was to craft the Performance Content product for iProspect and ensure that it is consistent across the globe.


Social Media Strategist


Apr 2012 - May 2013
  • Cape Town, South Africa
  • Full Time
  • I worked on shaping the agency's social media offering, to ensure seamless delivery of Social Media Strategy, Community Management, Concept Development, Campaign Planning, Content Creation, Event Coverage, Measurement and Reporting.


Digital Copywriter

Purpe Cow Communications

Sep 2009 - Mar 2012
  • Cape Town, South Africa
  • Full Time
  • Social Media Strategy, Community Management, Concept Development, Campaign Planning and Content Creation, Reporting, Third-Party Supplier Management and Team Management


Digital Copywriter

Apurimac Africa

Feb 2008 - Aug 2009
  • Cape Town, South Africa
  • Full Time


Digital Copywriter


Dec 2006 - Jan 2008
  • Cape Town, South Africa
  • Full Time
  • AlterSage acted as Ogilvy South Africa's digital arm.




City Varsity Film & Media School

Jan 2006 - Jan 2007
  • Cape Town, South Africa
  • Copywriting



Varsity College

Jan 2003 - Jan 2005
  • Cape Town, South Africa
  • Digital Journalism