I'm an award-winning creative. I've worked with partners and as a solo act for over 10 years, having led teams of creatives and strategists both locally and remotely. I consider myself to be more of an art director/copywriter hybrid. But gun to my head, I'd have to go copywriter. I'm highly conceptual with a slight skew towards social. I believe in making great content for people, not machines. My experience in the performance marketing industry enables me to deliver award-winning ideas that also drive ROI for my clients.Locked Pro Plan feature
I oversee the creative process from ideation through to production for a range of clients including British Gas, ARLA, Wickes, Regus, ASDA George, Fitness First. Key responsibilities include: > Project kick-offs - creative project planning (creative strategy) > Conceptualisation, setting up and leading ideation sessions, tone of voice sessions + other creative workshops > Idea generation > Production management > Overseeing and styling at film and photoshoots > Storyboarding, scriptwriting and mock-up design > Art and creative direction; producing visual style guides > Producing creative pitch decks for client presentations > Being the Creative Lead and final point of quality assurance before any work goes out the door
Joined as Social Strategist and promoted to Content Marketing Lead (head of Content - Social & Editorial). Responsible for overseeing strategy, creative and production. HIGHLIGHTS: In 2014, I was selected as one of the members of the global steering board. My role was to craft the Performance Content product for iProspect and ensure that it is consistent across the globe.
I worked on shaping the agency's social media offering, to ensure seamless delivery of Social Media Strategy, Community Management, Concept Development, Campaign Planning, Content Creation, Event Coverage, Measurement and Reporting.
Social Media Strategy, Community Management, Concept Development, Campaign Planning and Content Creation, Reporting, Third-Party Supplier Management and Team Management
AlterSage acted as Ogilvy South Africa's digital arm.