Lena Silva

Lena Silva

Senior CreativeBarcelona, Spain
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Connections
Lukasz Goscinski
Kieran Dasaur
Deborah Correa
Lena Silva

Lena Silva

Senior CreativeBarcelona, Spain
About me
More than seven years of international work experience in different areas within the communications industry allow me to have a broad, holistic understanding of how to deliver effective creative ideas which translate into results. Whether as a team member or as a project leader, I thrive when challenged and I seek purposeful work. As the resourceful woman I consider myself to be, I easily adapt to all circumstances in order to successfully achieve objectives.
Projects
  • 20 Persones: Un experiment social amb gust de cafè
    20 Persones: Un experiment social amb gust de cafèISBN: 978-3981992823 A collection of individual interviews aiming to debunk stereotypes and truly meet the person behind each character in a village. This book explores what makes each of these 20 people unique as well as what traits they share.
Work history
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    Senior CopywriterDentsu
     - SingaporeFull Time
    My contribution to dentsu X also includes winning global, regional and local pitches for Gardens by the Bay, Swatch Group and Toyota respectively. As a Senior Copywriter, I led a team of four people, mentoring both Art Directors and Copywriters in their professional development and career growth.
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    CopywriterDentsu
     - SingaporeFull Time
    I developed integrated campaigns from end to end, including creative ideation and execution as well as production supervision for local, regional and global accounts. Some of the clients I have worked with are Huawei, Disney, Toyota, Vitasoy, Accor Hotels and Zespri.
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Skills
  • Creating
  • Idea Generation
  • Ideas Development
  • Ideation
  • Writing
  • Copywriting
  • Campaign Delivery
  • Productions
  • Problem Solving
  • Team Management
Education
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    Master's Degree, Strategy and Creativity in AdvertisingUniversitat Oberta de Catalunya
     - Barcelona, Spain
    Gained distinction in: Creative Direction (10) Marketing Experience: Consumers and Markets (9.7) Art Direction (10)
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    Bachelor's Degree, Advertising and Public RelationsUniversitat Pompeu Fabra
     - Barcelona, Spain
    Gained distinction in: Creation of Advertising Messages (9.7) Media Planning (9.5) Legislation in Advertising and Public Relations (9.0)
Awards
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    Awarded for Most Effective Use of DataThe Drum Digital Advertising Awards APAC
    Avengers: Endwait for Marvel Studios
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    Shortlisted in Media, Use of TechnologySpikes Asia
    Avengers: Endwait for Marvel Studios
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