About me
I am a bilingual Digital Marketing Specialist, with business and academic experience in various industries across five countries. Skilled in Photoshop, Social Media Marketing, SEO, PPC, Web Based Content Writing and Digital Advertising. Multiple international experiences have improved my strong organisational and problem-solving skillset in multicultural teams. I am a creative, self-sufficient individual who works efficiently in pressurised and fast-paced environments.
Projects
- Digital Marketing Strategy for a Local BusinessMarketing Pitch content: - Created a Digital Marketing Strategy - Identified strengths and weaknesses - STP-Framework: Market segmentation, Target group analysis and Product positioning - Introduces an SEO and Social Media strategy - Recommended website improvements and an email campaign - Introduced a mobile App
- Integrated Marketing PresentationThis project was accompanied by the Branding and Communication course at the University of Brighton. - Our client was a former Googler and is now a successful business coach - Creation of a Digital Marketing plan with a pitch at the end. - We addressed all social media channel, the website and the budget. - We won the competition with our Marketing strategy and were awarded a prize.
- Picwant - International Marketing Campaign (London and New York City)- In charge from the first phone call - Pitching the client with my presentation (B2B) - Promoted the website picwant.com via different guerrilla marketing campaigns - The organisation of promotional staff and guaranteed the implementation on sight - Flyer and Selfie Challenge
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Work history
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Digital Marketing SpecialistAtom 42
London, United KingdomFull Time
* Project manager of the Atom42 volunteer project supporting businesses through provision of marketing consultation during COVID-19
* Account Lead for a number of Atom42s key clients
* International campaign management across a number of industries, including leading engagement with clients in the UK, Germany, Spain and France.
* Daily management of ongoing client relations and creation of new business strategies with existing and potential clients
* Proven ability to plan, built and manage social media (Facebook, Instagram, LinkedIn & Twitter) and paid search (Google & Microsoft Advertising) in 4 languages
* Industry experience in charity, retail, cosmetics, leisure & gym, energy, furniture and education
* Track record of successfully managing multiple clients and priorities across a range of industries Ability to work on different clients and tasks simultaneously
* Skilled in Google Tools (Analytics, Ads, Data Studio, Trends, Search Console)
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Marketing ExecutiveLove Creative Marketing
- London, United KingdomInternship
Internship during undergraduate - Grade: 1,0 (100%)
- Gained detail-oriented and excellent problem-solving skills
- Worked within various digital marketing tools
- Capacity to prioritize and work across multiple projects
- Involved in planning, organizing and accomplishing campaigns and events
- Managed oversea logistics for client promotions
- B2B
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Management
- Digital Analysis
- Bilingual
- Microsoft Office
- Branding
- Photography Editing
- Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Google Analytics
- Google Adwords
- Google Docs
- Google Search Console
- Facebook Advertising
- Facebook Marketing
- Facebook Strategy
- Linkedin Advertising
- Instagram Advertising
- Instagram Design
Education
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Master of Science in Marketing, Master in ManagementThe University of Brighton
Brighton, United Kingdom
- Awarded a scholarship
- Created a prize-winning marketing strategy for
a real-life client
- Trained in various marketing tools
- Skilled in existing and emerging digital platforms and trends
Attended courses:
Digital Marketing, Branding and Communication, New Product Development, Marketing Planning and Strategy, Brand Managment, Data Analytics
Critical Development in Marketing Theory and Practice
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Bachelor of Arts (BA) 上海建桥学院 Jian Qiao University Shanghai
- Shanghai, China
Study course: European Management
- Acquired excellent communication and presentation skills
- Demonstrated attention to detail and excellent problem- solving skills in group projects
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