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Tasked with a number of varied marketing and operational goals, my duties included: ? • Producing high level copy in the form of Blog-Posts, Newsletters & Mailers • Contributing to the development and launch of the new website (PretoriusBikes.com) – Including front end design, CMS input and management (Wordpress) and content generation (video and image) • Management of social media channels: Instagram, Snapchat, Facebook and E-newsletter • Client management, of new and existing • Conducted in-depth market research (quantitative and qualitative) with the aim of fine-tuning the marketing strategy and operations • Managed general day to day operations utilising skills such as: Sales, work flow, stock inventory, management and negotiating with suppliers
Provided over 30,000 words of high-level copy for a public enterprise website based on technical expertise and industry knowledge Commissioned to write the new project, ‘The Complete Guide to Bikes’ (due to launch 2015) Required combining years of knowledge and experience in bicycle mechanics/industry as a whole with extended research to systematically cover all areas of bicycle technology and produce a comprehensive, accessible guide Worked to specific deadlines to deliver content at various stages
Digital Marketing and Advertising,