About me

I oversee an ongoing programme of events, performances and interactive experiences at Birch (handle.silk.comet) with the aim to bring people together and enhance connection through shared experiences. The role provides a platform for my love of music, people, food and drink, creativity, discovery, and brand building. It combines strategy and positioning, talent booking and curation, partnerships, budget/data management, and leadership. The Cultural Programme is the core offer that connects to the lead brand statement of ‘looking like a hotel, but acting like a festival’. — As well as working for Birch, I also DJ and book talent for Glastonbury Festival, and programme pop-up broadcasts on Amateurism Radio (co-founder).

PostsProjectsExperienceTeam

Projects

• 2

  Hole & Corner x dunhill: Home of Craftsmanship
• Righteous Selections x Amateurism x Hole & Corner @ Port Eliot Festival 2017
• The Prince, Stoke Newington

Projects credited in

• 10

  FINE+RARE podcastFINE+RARE approached myself and regular collaborator, Leo Walton, to do some Spotify playlisting for a project they were doing that would look to celebrate the 90th anniversary of iconic Lebanese winery, Chateau Musar. Leo and I jumped at the chance to work together on a music project with FINE+RARE, and as we started researching, we pitched the idea of putting together a podcast that would give a UK audience a real insight into music from Lebanon. The FINE+RARE podcast was born and for the
• Atlas for Banana RepublicContributing editor for print and digital content, drawing inspiration from Banana Republic's catalogue archive - this issue focusing on the style, tastes and culture of Buenos Aires
• 4

  Amateurism RadioA big family of my friends are used to all connecting and hanging out over the summer schedule of festivals. When the UK went into lockdown in March, I was working with fellow Amateurism collective members Leo Walton, Rob Leggatt and Aymen Bensaad on a collaborative mix that we could release around the time Amateurism should have been DJing at The Beat Hotel festival in Morocco. With all the year’s live music events cancelled, we wondered if we could do something with our mix beyond simply loa

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Work history

Cultural ProgrammerBirch
Jan 2020Cheshunt, United KingdomFull Time
• Full design, creation and implementation of an ongoing Cultural Programme of events, performances and interactive experiences • Brand positioning / Marketing / Talent curation / Guest experience / Partnerships • Spiritland / Horsemeat Disco & Luke Solomon / Birch Arising
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Talent BookerGlastonbury Festival
Jun 2015Pilton, Shepton Mallet BA4, UKFreelance
• Interstage hospitality area for Pyramid and Other stages

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Skills

• Brand Consultancy
• Creative
• Music
• Music Events
• Brand Strategy

Education

B
B
GCSEBedes School
Sep 1998 - Jul 2001Hailsham, United Kingdom