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Communicating to customers about brand history, as well as applying knowledge of the Fragrance industry to help push sales.
I have done numerous samplings for innocent, as well as partaking in various campaigns involving delivering surprises to competition winners, the Big Knit and also looking a er VIPs during the London 2012 Olympics. I have also been a brand ambassador for Vita Coco when the brand was rst introduced to the UK.
As the front of house, I was faced with helping to keep the salon running smoothly from the time I entered to the time I le . A strong use of my customer service skills was required along with an authoritative manner to ensure that both clients and stylists were happy. I also had to ensure that we were meeting targets by liasing with Head Office with productivity reports.
My time with Kiera gave me the most fruitful insight into the fashion industry. I worked with her as her career as a stylist rocketed from assisting on shoots for various magazines such as Hunger, Pylot and Tirade, to being able to Art Direct shoots for her as well as gaining top knowledge of the relationship between a stylist and PR agencies. In 2015 she became the Fashion Editor of Notion Magazine and I was able to work on a couple of high pro le cover stories.
I worked at several events such as London Fashion Weekend, London Design Week at Chelsea Harbor and various Fresher’s Fairs around the UK selling copies and subscriptions and a er VIP guests. At times I had the role of Team leader, this involved prioritizng perople for certain tasks, arranging travel and accommodation for a team as well as being a liason for the events and dealing with all issues faced.
I worked at Artigiano as an intern. I was given tasks such as preparing presentation boards, researching into past collections, collating comp-shops, working with the design team and liaising with overseas fabrics suppliers. I also worked with the office administration team to learn how a typical office is ran.
Fashion Journalism First Class Honours
Fashion + Clothing MMP