Leon Sanders

101BPM Founder, Music Producer and Music Consultant

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Founder of 101BPM - a UK music agency and record label representing a roster of critically acclaimed international electronic and urban artists. Also active as a music producer, my tracks have seen support from BBC Radio 1Xtra, CLASH, MOBO Awards and BBC Introducing amongst others. Prior to working in music, I spent over 10 years in brand and commercial roles within the entertainment industry, including 2 years at Sony PlayStation as European Brand Manager for the PlayStation 3.

Locked Pro Plan feature

Skills

  • Music Production
  • Music Composition
  • Music Supervision
  • Brand Strategy
  • Company Management
  • Commercial Strategy
  • Music Licensing
  • Advertising
  • Brand Management

Companies I’ve worked with

  • 101BPM

    101BPM

    • Music
  • S

    Self Employed

    • S

      Subway

      • S

        Sony Playstation

        Work history

        Currently

        Founding Director

        101BPM

        Aug 2016
        • London, United Kingdom
        • Full Time
        • 101BPM is a UK Music Agency and Record Label. We represent an International roster of critically acclaimed Electronic and Urban artists for projects with the world's finest Brands and Creatives. For Clients, we offer Original Music Production, Music Licensing, Partnerships and Artists for Live Events. For Talent, we provide Management, Booking, Artist Development and Placement opportunities across Advertising, Film, TV and Videogames. Clients include: YouTube, Mind Charity and Swatch UK.

        Currently

        Music Producer

        Self Employed

        Feb 2015
        • London, United Kingdom
        • Full Time
        • Co-writing and producing for artists in the UK and US. Support including BBC Radio 1Xtra, CLASH, MOBO Awards, UK Grime Network, Wonderland Magazine and BBC Introducing.

        2015

        Commercial Director

        Cinime

        Oct 2013 - Feb 2015
        • London, United Kingdom
        • Full Time
        • Reporting to the CEO, I was responsible for the International rollout of Cinime, an Entertainment Platform & App for Cinema which delivers Interactive Experiences and Rewards via the consumer's Smartphone. During my time as Commercial Director, Cinime grew from a UK product trial across select ODEON cinema locations, to an established business with a footprint across Europe and Asia.

        2013

        Commercial Partnerships Manager

        Cinime

        May 2013 - Oct 2013
        • London, United Kingdom
        • Full Time
        • Reporting to the CCO, I was responsible for the development of Commercial Partnerships Globally - across TV, Cinema and Live Events.

        2013

        European Brand Manager

        Sony Playstation

        Jul 2011 - May 2013
        • London, United Kingdom
        • Full Time
        • Reporting to the European Marketing Director and responsible for the Brand Product Strategy and Marketing of the PlayStation 3, PlayStation Move and Peripherals across EMEA. During this time, the console achieved its greatest two years of sales across the region and experienced a broadened appeal to a mainstream audience.

        2011

        Global Brand Manager

        Codemasters

        Jan 2007 - May 2011
        • United Kingdom
        • Full Time
        • Global Brand and Marketing Strategy for Software Titles, specialising in Licensed Properties/Partners including Formula 1, ITV, ECB, MCC & Cricket Australia.

        Education

        2006

        2:1 BA Hons Music Technology and Innovation

        De Montfort University

        Sep 2003 - Jul 2006
        • Leicester, United Kingdom
        • Dissertation: 'Hybrid Musical Genres and the Impact of the Internet'

        Awards

        2012

        Number 1 Selling Home Console (EMEA) 2012

        Sony Playstation

        • PlayStation 3 was the number 1 selling home console across EMEA during my tenure as European Brand Manager.

        2011

        Best Sports Game (2011)

        BAFTA

        • Nomination for International Cricket 2010, which I Brand Managed.

        2011

        Number 1 Selling Home Console (EMEA) 2011

        Sony Playstation

        • PlayStation 3 was the number 1 selling home console across EMEA during my tenure as European Brand Manager.