About me

Founder of 101BPM - a UK music agency and record label representing a roster of critically acclaimed international Electronic and R&B artists. Also active as a music producer, my tracks have seen support from BBC Radio 1Xtra, CLASH, MOBO Awards and BBC Introducing amongst others. Prior to working in music, I spent over 10 years in brand and commercial roles within the entertainment industry, notably 2 years at Sony PlayStation as European Brand Manager for the PlayStation 3.

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Projects credited in

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  DreamHack - Original Music for Global RebrandCoinciding with their 25th birthday, DreamHack launched a stunning global rebrand 'This Is Your World' created by Superunion. For the announcement they required music which would match their new bold and unique identity. Something big but not traditionally 'epic' with a distinct sense of playfulness and of course, gaming! We searched and cleared several strong licensed track options from a range of talented artists, however quickly decided that a bespoke approach would deliver the strongest res
• 2

  Nocturne EP - LJ LooperOur first major release, the Debut EP from 101BPM founder LJ Looper! Already receiving major support from the #1 electronic music platform EDM.COM the EP uniquely fuses classical piano with electronic genres such as Trap and Drum and Bass. Stream/Download https://ffm.to/ljnocturne Read the edm.com feature here: https://edm.com/music-releases/lj-looper-nocturne-ep
• 2

  ESL Gaming - Music Supervision and Licensing101BPM were commissioned by Superunion (WPP) to soundtrack a film launching ESL Gaming's new Global Brand identity. ESL are the biggest eSports company in the world with over 240,000,000 fans in 200+ countries. With the new, bold and confident visual look, it was clear that the music would need to match. Providing music supervision and licensing, we worked with Electronic and Trap producers across several countries to create and provide options. The final track selection delivered the power, e
• 1

  YouTube - Music Supervision, Production and LicensingStudio Output approached us to source music for a series of videos celebrating YouTube's unique power as a platform - with unrivalled content and a huge, highly engaged global audience. Covering key areas of popularity such as Gaming, Sports and Culture - we were briefed to find music which would represent the themes. ​ We called upon artists in the UK, Canada, Australia and USA, whose sounds represent the youth audience of YouTube. A blend of fresh beats and electronic synths provided an uplift
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  Fear Is A Liar: Original Release In Support of Mind Charity
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  Subway - Music Licensing for TV CampaignSubway® Australia were looking for a confident, recognisable track for their winter advertising campaign across TV and Radio. We licensed LJ Looper - Beethoven, which features a snippet of Beethoven's famous Für Elise piano melody before launching into a big electronic build and heavy drop. These elements provided an uplifting and dramatic soundtrack, delivering maximum impact even when condensed within a 15 second creative.

Work history

Founding Director101BPM
Aug 2016London, United KingdomFull Time
101BPM is a UK Music Agency and Record Label. We represent an International roster of critically acclaimed Electronic and Urban artists for projects with the world's finest Brands and Creatives. For Clients, we offer Original Music Production, Music Licensing, Partnerships and Artists for Live Events. For Talent, we provide Management, Booking, Artist Development and Placement opportunities across Advertising, Film, TV and Videogames. Clients include: YouTube, Mind Charity and Swatch UK.
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Music ProducerSelf Employed
Feb 2015London, United KingdomFull Time
Co-writing and producing for artists in the UK and US. Support including BBC Radio 1Xtra, CLASH, MOBO Awards, UK Grime Network, Wonderland Magazine and BBC Introducing.

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Skills

• Music Production
• Music Composition
• Music Supervision
• Brand Strategy
• Company Management
• Commercial Strategy
• Music Licensing
• Advertising
• Brand Management

Education

2:1 BA Hons Music Technology and InnovationDe Montfort University
Sep 2003 - Jul 2006Leicester, United Kingdom
Dissertation: 'Hybrid Musical Genres and the Impact of the Internet'

Awards

Number 1 Selling Home Console (EMEA) 2012PlayStation Europe
PlayStation 3 was the number 1 selling home console across EMEA during my tenure as European Brand Manager.
Best Sports Game (2011)BAFTA
Nomination for International Cricket 2010, which I Brand Managed.

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