Projects credited in
- HARVEY NICHOLS | VOGUE 100Film by Kell Mitchell Received a Commendation for Best Integrated Cross-Channel Cross Media - The Drum Content Awards 'HAPPY BIRTHDAY, VOGUE Celebrating Vogue 100, the Harvey Nichols way This year marks a century since the very first issue of British Vogue, so we simply had to do something to toast the occasion. Something extra special. Something that’s never been done before. Enter, Marjorie ‘Bo’ Gilbert: the first 100 year-old model to grace the pages of Vogue, captured by world-renowned18
Work history
Editorial AssistantUnilever
London, United KingdomFull Time
• Writing multiple articles for allthingshair.com using SEO keyword tagging for enhanced engagement
• Working in collaboration with Unilever hair brands (TRESemmé, Toni&Guy, VO5, Dove, Alberto Balsam and TIGI) to produce content in line with seasonal releases, ensuring all articles include a shopping element
• Optimising all content in terms of SEO efficacy, whether as a fast-paced news piece or with longevity as an evergreen article.
• Updating existing content on a regular basis to ensure All Things Hair UK features are ranking on Google across our keyword focuses.
• Producing branded content for online campaigns with boots.com, Superdrug and E! Entertainment
• Pitching content ideas on a regular basis, working in tandem with the global and local content strategy
• Planning and writing hairstyle tutorials and general hair topics to be published and localised by each market around the world
• Logging and writing product descriptions for incoming products
• Representing the brand at industry events, press days/trips in order to promote All Things Hair in the UK as and when required
• Actively following and monitoring related news feeds, forums and social media pages
PR InternHarvey Nichols
- London, United KingdomInternship
• Writing daily press releases to personally pitching news stories to the media
• Monitored and saved press cuttings on a daily basis
• Complied media coverage reports for wider departments
• Read and monitored all types of media from newspapers, magazines, websites, blogs and vlogs
• Managed the press database on a daily basis for all key markets
• Assisted with the organisation of press events and department launches
• Sent out dedicated e-blasts to the wider team
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Skills
- Sub-editing
- Media Relations
- Public Relations
- Writing
- Communications
- Brand Storytelling
- Content and Media Writing
- Celebrity Stylist
- Assistant Styling
- Editorial Styling
Education
BALondon College of Fashion, UAL
- London, United Kingdom
• Public relations
• Journalism
• Styling
• Fashion history
• Photography