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Leonard Herrmann

Senior Designer

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About me

I am a graphic designer based in London. I am specialised in print, editorial design, typography, branding, photography art direction, photography, post production, pre-press and type-design. I am experienced in the whole process of design development, from creating initial concepts up to final artwork and production. My skills & experience range from artists publications, museum catalogues & posters, magazine / editorial, curational assistance, corporate identity creation and art direction in the cultural sector to photography art direction, in-store graphics, POS, branding, brand identity creation, experiential conception, post production, large scale print, digital media, web graphics and ODM. I have worked autonomous as well as in bigger teams leading two junior designers, liaising directly with clients, running pitches, creating design and branding concepts and finishing the whole process up to production and communication with suppliers and printers. Clients I have worked for include: Arts & culture: Lewis Baltz / Olu Odukoya / David Zwirner Gallery, Oscar Murillo / Tobias Rehberger / Busan Biennale 2012, South Korea / Paul Sethi, Clash Magazine / Projektraum Lotte, Stuttgart / Stuttgart Ballett / Guenter Herrmann / Anne Gorke / X Marks the Bökship, London / Jonathan Monk / Commercial sector: Puma / Adidas / Mercedes Benz / Beats by Dre / St. Germain / Alcatel / Bank Fashion / Illy Coffee / Drambuie / The Spoke, London / Departures


  • Fashion
  • Events
  • Visual Arts
  • Print Design
  • Art Direction
  • Silkscreen
  • Design
  • Post Production
  • Illustrator
  • Indesign
  • Photoshop
  • Type Design
  • Typesetting
  • Prepress Operation

Work history



OMO Creates

Jan 2015


Senior Designer

Capitaize Ltd

Jul 2013 - Sep 2014


Graphic Design

Assembly London

Mar 2013 - Mar 2013


Designer & Personal Assistant

Vier5, Paris

Jan 2009 - Jul 2012



Visual Communication

Merz Akademie Stuttgart, Germany

Feb 2015 - Jun 2011