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Leonard Mac has spent the last 6 years thriving in the advertising and commercial world of photography; shooting catalogue, e-commerce and short-form video content for some of Australia's most successful retailers and brands. Previously based in Melbourne, Australia. Leonard is now London based, working in fashion.Locked Pro Plan feature
- Brought on board to set up a dedicated studio for Kmart Australia, including the setup and testing of all equipment. - Development of studio workflow and best practice. - Produce high quality digital still and video content for various channels including e-commerce, catalogue, web content, email marketing and social media. - Attend and contribute during team briefs to plan and discuss creative direction. - Pre-production including casting, lighting tests, location scouting and colour testing. - Post production of images and preparation for quality control department. - Work with a team consisting of producers, art directors, designers, stylists, hair and makeup artists, talent and assistants to create desired results. - Ensure content is consistent with client brief and branding. - Manage and advise rotating roster of freelance staff on studio workflow and lighting standards.
- Setup and testing of lighting for both product and talent shoots. - Assist senior photographers and stylists in the overall production of shoots. - Set building, painting and assembly. - Providing hospitality to clients and talent. - Maintenance and organisation of studios, equipment and product. - Retouching of images and organisation/coding of files for archive. - Cover for senior photographers when sick, or workload is high.