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Leonard Mac

Photographer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Fashion Photographer - Videographer

About me

Leonard Mac has spent the last 6 years thriving in the advertising and commercial world of photography; shooting catalogue, e-commerce and short-form video content for some of Australia's most successful retailers and brands. Previously based in Melbourne, Australia. Leonard is now London based, working in fashion.

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Skills

  • Photography
  • Photoshop
  • Adobe Create Suite
  • Capture One Pro
  • Adobe Lightroom
  • Lighting
  • Broncolor
  • Colour Management
  • Retouching
  • Set Build

Work history

Currently

Senior Photographer

Wellcom Worldwide

Jul 2014
  • Melbourne, Australia
  • Full Time
  • - Brought on board to set up a dedicated studio for Kmart Australia, including the setup and testing of all equipment. - Development of studio workflow and best practice. - Produce high quality digital still and video content for various channels including e-commerce, catalogue, web content, email marketing and social media. - Attend and contribute during team briefs to plan and discuss creative direction. - Pre-production including casting, lighting tests, location scouting and colour testing. - Post production of images and preparation for quality control department. - Work with a team consisting of producers, art directors, designers, stylists, hair and makeup artists, talent and assistants to create desired results. - Ensure content is consistent with client brief and branding. - Manage and advise rotating roster of freelance staff on studio workflow and lighting standards.

2014

Assistant Photographer

PMP Digital

Jun 2011 - Jul 2014
  • Melbourne, Australia
  • Freelance
  • - Setup and testing of lighting for both product and talent shoots. - Assist senior photographers and stylists in the overall production of shoots. - Set building, painting and assembly. - Providing hospitality to clients and talent. - Maintenance and organisation of studios, equipment and product. - Retouching of images and organisation/coding of files for archive. - Cover for senior photographers when sick, or workload is high.

Education

2011

Advanced Diploma Photo Imaging, Certificate IV Visual Arts

Royal Melbourne Institute of Technology

Feb 2009 - Jun 2011
  • Melbourne, Australia