About me

I am a graphic designer and art director based in London with several years of experience in the creative industry. Throughout my career, I have collaborated with design agencies, art institutions, and publishing houses in London. My work focuses on inclusiveness and supports the LBTG+ community. I have a strong background in editorial and publishing, as well as with integrated and digital agencies, which has helped me develop a substantial understanding of visual identity, campaigns, internal and external communication, and branding.

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• Is anyone else noticing a slowdown in the job market? As a freelancer, my work has significantly decreased since the end of the summer.
• Are people sending out their portfolio in PDF still, or it is obsolete?
• Are there any good umbrella companies for freelancers?

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Projects

• 1

  Tate Etc.Tate Etc. is an art magazine produced within Britain’s Tate organisation of arts and museums. It has the largest circulation of any art magazine in the world. Working with a close-knit team of a deputy and assistant editor, I designed and art-directed three magazine issues delivering striking covers and page layouts.
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  African Art Now — Fifty Pioneers defining African art for the twenty-first centuryAfrican Art Now is part of a book series commissioned by Tate and published by ilex press. The book features some of the most influential contemporary African artists as such as Michael Armitage, Amoalo Boafo, Cassi Namoda and many more. “With elegant and spacious use of Founders Grotesk, Leonardo Collina designed a contemporary and authoritative book that lets the images breathe. Its typography offers a pleasant reading experience, clarity, and class. The cover is set in Founders Grotesk Regu
• 5

  StopgapStopgap produces exciting dance productions by employing artists with diverse abilities who find innovative ways of performing together. I designed a bold and fearless visual identity and website using a punchy neon colour palette, strong statements, and striking graphics to embody this unique dance company. Working closely with the web developers, I elaborate a UX design that allows easy navigation and prioritises accessibility.
• 8

  Photography Now — Fifty Pioneers Defining Photography for the Twenty-First CenturyPhotography Now is a part of a book series commissioned by Tate and published by ilex press. The book features some of the most influential contemporary photographers such as Zanele Muholi, Hassan Hajjaj, Hoda Afshar and many more. I created a lush contemporary design and layout that makes Photography Now a publication beyond the ordinary coffee table book.
• 5

  Empty Titling (typeface design)Empty is a typeface inspired by the German composer Nils Frahm's album Empty. By referencing ITC Avant Garde by Lubalin, I created a light and geometric titling typeface. Front cover design by me.
• 5

  Get the Photos Others Can'tThis five chapters book has a clean & dynamic layout featuring Freeman’s own archive of images, as well as from iconic photographers including Weegee, Cindy Sherman, Guy Bourdin, W. Eugene Smith and Garry Winogrand. Hardcover: 160 pages Product dimensions: 16.5 x 2 x 21 cm ilex press

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Projects credited in

• 2

  War and MedicineThe book War and Medicine accompanied an exhibition at the Welcome Trust which sought to understand the complex relationship between medical advances and armed conflict. I was the chief academic researcher for this book and sourced firsthand accounts and personal stories from numerous sources across London’s libraries and archives.

Work history

Senior book designerOctopus Books
Mar 2018London, United KingdomFreelance
Working across a range of book design from wellbeing to photography tittles. I also help in-house working closely with the art director to ensure book quality control and production.
Senior editorial and publishing designer (Maternity Cover)TATE
Jan 2022 - May 2024London, United KingdomFull Time
Tate Etc. is an art magazine published by the Tate Organisation of Arts and Museums. It boasts the largest circulation of any art magazine in the world. I worked as a maternity cover Senior Editorial Publishing Designer from January 2022 to January 2023. During this time, I collaborated with a close-knit team that included a deputy and an assistant editor. My responsibilities included designing and art directing three magazine issues, where I delivered striking covers and engaging page layouts. Additionally, I continued to work as a freelance Senior Designer, assisting the art director with magazine design and production until June 2024.

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Skills

• Layout Design
• Print
• Wayfinding Design
• Editoral Design
• Brading
• Visual Identity
• Logo Design
• Css Html
• Art Direction
• Illustration