Leonie Markhorst
Available

Leonie Markhorst

Freelance Brand ConsultantBerlin, Germany
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Leonie Markhorst
Available

Leonie Markhorst

Freelance Brand ConsultantBerlin, Germany
About me
All-round communicator specialized in creative direction, strategic brand consulting and influencer marketing management. Open-minded & innovative, creative, strategic thinker with a strong focus on engagement strategies and consistent (visual) branding. Founder of Studio NOA NOIR: We develop and fine-tune identity, strategy & creative direction for businesses - big and small - in the fashion & lifestyle industry.
Projects
  • Influencer Marketing & Strategy, Campaign Management
    Influencer Marketing & Strategy, Campaign ManagementInfluencer marketing & strategy, including influencer relations and campaign management for ARKET. ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET’s mission is to democratize quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.
  • Creative Direction, Art Direction & Photography
    Creative Direction, Art Direction & PhotographyCreative direction, product styling and photography for MUTI Skincare. MUTI offers a reduced and clear product range of high-quality and very gentle unisex skincare essentials for the daily care routine. Their philosophy is the beauty of simplicity — concentrating on highly effective ingredients, smart product lines & clean design.
  • Brand Identity, Strategy & Creative Direction
    Brand Identity, Strategy & Creative DirectionBrand identity, logo design, strategy and creative direction for the launch of OUVERTURE. OUVERTURE is a jewelry brand built on the belief that classic can be modern and luxury is for everyday. The collection consists of contemporary must-have staples at a fair price - designed to last.
  • Creative Direction, Styling & Photography
    Creative Direction, Styling & PhotographyCreative direction, styling and photography for ISM. ISM is a San Francisco-based brand that creates tools to empower creatives and their work. ISM bags are designed with the ethos that they should carry everything you need, without sacrificing the things you want, resulting in a line of high-quality, versatile bags for modern needs.
  • Social Media Promotion & Content Creation
    Social Media Promotion & Content CreationSocial media promotion for the product launch of Bang & Olufsen Beoplay E8. Bang & Olufsen is one of the world’s most iconic audio-visual brands and has been leading the way in design, technology and innovation for more than 90 years. Their mindset is to create experiences like no one else, catering to the creative curators with a focus on luxury lifestyle.
  • Brand Identity & Logo Design
    Brand Identity & Logo DesignBrand identity and logo design for Hedoïne. Hedoïne creates fashion essentials for business women who are bored with conventional dress codes. Women that want to express their individuality, style and femininity through elegant clothing and accessories — starting with the biggest pain point: tights.
Work history
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    Influencer Marketing ManagerARKET
    Berlin, GermanyFreelance
    Responsible for all influencer marketing activities in Germany and the Netherlands, including influencer relations, marketing & strategy, campaign management.
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    Founder & Brand ConsultantStudio NOA NOIR
    Berlin, GermanyFull Time
    Freelance brand consultancy for mostly fashion & lifestyle brands. Core focus areas: Brand Consulting, Strategy, Influencer Marketing.
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Skills
  • Visual Communication
  • Copywriting
  • Brand Content
  • Brand Identity
  • Visual Branding
  • Digital/online Marketing
  • Creative Direction
  • Art Direction
  • Influencer Marketing
  • Campaign Management
Education
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    CertificateFH Wien der WKW
     - Vienna, Austria
    Exchange Semester / Bachelor and Master courses in International Business & Trade
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    Bachelor of CommunicationUtrecht University
     - Utrecht, Netherlands
    Communications Management / Major in Internal & Corporate Communications