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Leonor Babo

Strategic Communication Manager and Consultant

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  • LevelMid Level
  • LocationPortugal
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Strategist - Brand Management - Project Manager

About me

Graduated in Communication Design (UP), combined the acquired knowledge about creative process with strategic thinking, performing the Master's Degree in Branding at ELISAVA, Barcelona. At an internship in Interbrand (Madrid) worked mostly in branding and corporate design projects and, later, had a closer interaction with cultural production while working in editorial and exhibition's design at Kiko Farkas' Maquina Estúdio (São Paulo). Still in São Paulo, worked with planning, communication and production of corporate and cultural events in Agencia Tudo and XYZLive (both part of ABC Group). Meanwhile, accomplished a post-graduation in cultural projects' management and developed a paper about the strategic use of branding tools applied to cultural institutions' management. Back in Portugal, is now partner at Noocity Urban Ecology, developing and managing the brand strategy and communication area. Allied to this runs other projects as a strategic communication consultant mainly for cultural projects.

Skills

  • Branding
  • Creative Direction
  • Conceptual Thinking
  • Brand Creative Strategy
  • Project Managment
  • Strategic Planning
  • Graphic Design
  • Content Marketing
  • Events
  • Cultural Management

Work history

Currently

Brand Communications Manager

Noocity Urban Ecology

Dec 2013
  • Portugal
  • Full Time
  • Development of the Brand Strategy; Communication and Marketing Plan; Online & Offline Corporate Communication Management; Content Marketing, Media and Social Media Management

Currently

Project Manager

Fulana

Jan 2013
  • Portugal
  • Freelance
  • Strategic communication management and consultancy services; Project management; Cultural Production; Branding; Graphic Design Customers: Quaternaire Portugal | City of Espinho, OITO24 Festival 2015, OITO24 Festival 2016 | Opium | Unicef Portugal | City of Coimbra, Convento São Francisco | Contextile 2016 - Contemporary Textile Art Biennial

2013

Graphic Designer

XYZLive

May 2013 - Oct 2013
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • Graphic Design, Communication and Production for shows and events. Customers: Flagship Nike Casa Fenomenal (FIFA World Cup Activation) | Live Music Rocks | Monsters of Rock | Musical La Veritá | Z Festival | Natura Musical | Red Bull Cliff Diving

2013

Graphic Designer

Agência Tudo

Apr 2011 - May 2013
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • Graphic Design, Communication and Production for corporate and cultural events. Customers: Samsung | Itaú | Nestlé | Arq. Futuro | Plascar

2011

Graphic Designer

Máquina Estúdio

Jun 2010 - Jan 2011
  • São Paulo, State of São Paulo, Brazil
  • Internship
  • Internship. Exhibition and Editorial Design Customers: Leya | Cosac Naify | Memorial do Imigrante | Imprensa Nacional

2009

Graphic Designer

Interbrand

Aug 2008 - Jul 2009
  • Madrid, Spain
  • Internship
  • Branding and Communication Design Customers: Telefónica | Orona | Portucel Soporcel | Coca-cola

Education

2013

Master

Senac São Paulo

Jan 2012 - Sep 2013
  • São Paulo, State of São Paulo, Brazil
  • Cultural Managment; Culture, Development and Market Cultural Project Management; Cultural Communication and Marketing Paper on strategic use of branding tools applied to cultural institutions' management.

2008

Master

ELISAVA, Barcelona School of Design and Engineering

Sep 2007 - Jul 2008
  • Barcelona, Spain
  • Master on Branding and Corporate Identity Brand Strategy; Brand Management; Corporate Identity and Communication

2006

Fine Arts Graduation /fashion Design Graduation

Faculdade de Belas Artes do Porto

Sep 2002 - Jul 2006
  • Porto, Portugal
  • Graduation in Communication Design

Awards

2016

Prémio Nacional de Industrias Criativas

Noocity Urban Ecology

  • National Prize for Creative Industries