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Adapt and evaluate the opportunities for Emminens implementation in Portugal; Develop proof of concept for Portugal; Evaluate potential of new sources and business models for Diabetes Care Business unit;
Project Management for Customers: training, screening programs, customer engagement activities and point of sale activation; Content marketing strategy and content creation: editorial content, newsletters, pathology content (fact sheets, infographics, etc.); Ensure resource allocation (financial and human resources) for project maintenance and development; Create and implement commercial campaigns for pharmacies and wholesalers;
Portfolio and €22 mio business management; Budget, P&L and sales target supervision; Promotion and communication materials development; Event management; Key opinion leaders relationship management; Definition of strategy and tactical plan for the brands;
Promotion of products from several therapeutic areas; Participation in national and international events; Implementation of the tactical plans for several brands;
Media relations management; Press releases and media kits; Internal communication management for several customers;
Definition of internal communication strategy of Jerónimo Martins Group and Biedronka; Management of internal communication channels (Magazine; corporate letters; internal radio channel, etc.); Developing programs to support employees; Organization of corporate events;
Corporate Communications and Public Relations