Lera Bolkonskaia

Lera Bolkonskaia

Brand Designer and IllustratorHitchin, United Kingdom
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Jess Adam
Yun Yang
Kareena Nagpal
Lera Bolkonskaia

Lera Bolkonskaia

Brand Designer and IllustratorHitchin, United Kingdom
About me
My vision is to assist businesses in reaching their goals by delving deeply into their brand personality and values. I translate this insight into a robust Brand Identity. The message is what a customer reads, and this is how communication between the brand and audience is built. My values include trust within a customer-designer relationship, open communication, and a willingness to receive feedback. https://www.behance.net/lerabolkonskaia https://www.instagram.com/lera.creates.branding I'd love to help your business grow!
  • Beach illustrations
    Beach illustrationsI created a series of illustrations based on real life observations on a beach near Kyiv, Ukraine. I made quick pencil sketches and turned them into illustrations using watercolour, ink and Adobe Photoshop.
  • THE SCENTIMENT – Brand Identity
    THE SCENTIMENT – Brand IdentityThe Scentiment is a Homeware and Home Fragrance shop established in London by the 3 sisters who share a passion for making handmade pieces from sustainable materials. A customer persona is a busy career-driven woman who contributes to her wellness and prefers to buy classical brand products. The sisters asked me to do a Brand Strategy and Rebranding for their business. CHALLENGE 1. Current branding is not consistent and not recognizable by online users. 2. Online sales are lower than expected.
  • MIRRORS - Brand Identity & Strategy
    MIRRORS - Brand Identity & StrategyMIRRORS is a boutique hair studio established in Kyiv, Ukraine despite the full-scale war. I’ve collaborated with Olena Bila, the owner and hair stylist, on her studio Brand Strategy and Identity. CHALLENGE 1. Is it sustainable to establish a hair studio in extreme circumstances when beauty is not a priority and there is a significant economic crisis? 2. Differentiation from competitors. How to stand out? SOLUTION 1. A user survey was done asking Ukrainian women 30-35 years old what studio the
Work history
    Brand designerLera Bolkonskaia
    United KingdomFreelance
    - Brand Strategy - Brand Identity - Graphic Design - Print Design - Digital Design (Social Media, Imagery and Websites) - Marketing Design - Packaging Design - Illustration
  • Adobe Photoshop
  • Graphic Design
  • Brand Identity
  • Packaging Design
  • Branding
  • Logo Design
  • Adobe Illustrator
  • Advertising Design
  • Social Media
  • Print Design
    Certificate in Brand identity and StategyADP list
    Hitchin, United Kingdom
    Brand Identity & Strategy mentorship with Giorgia Molinari