About me

I help brands communicate with audiences through visual storytelling. Whether it is a Brand Character, Packaging Design, Advertising Campaign, or just some illustrations for a website or mobile app. With a Brand Identity and Strategy background, I understand the power of Visual Storytelling in establishing a strong and unique brand presence. My illustrations are based on real life observations and that's key to connecting with the audience. I work in traditional media, such as watercolour, ink and pencils. The spontaneity and imperfection of this media bring liveliness and personality to designs. As a Brand Designer, I am committed to understanding the brand values and translating insights into compelling identities. My skills extend to Print and Digital design, including Website Imagery, Social Media Assets and Advertisement. I believe in the power of effective communication and strive to build lasting relationships with clients based on trust, connection, and open communication. If you're looking for authentic Illustrations, branding advice, or just creative networking, feel free to message me. Let's make an impact together! https://www.instagram.com/lera.watercolours https://www.behance.net/lerabolkonskaia https://www.instagram.com/lera.creates.branding I'd love to help your business grow!

PostsProjectsExperienceTeam

• Could you please advise me in what area I can apply illustrations like these? Travelling, editorial, posters, brand identity? Thank you!
• Has anyone studied Illustration at UAL? I'd like to apply for it and would appreciate your personal experience. Thank you ^_^
• Hi, I have some availability in November if you need some help with branding design. https://app.yunojuno.com/ref/c/xeyw3w/ Thank you!

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Projects

• 5

  Bologna sketch tripQuick life drawings of people in the bars, cafe and library made during my travelling to Bologna, Italy in 2023. Ink and pencils.
• 4

  Beach illustrationsI created a series of illustrations based on real life observations on a beach near Kyiv, Ukraine. I made quick pencil sketches and turned them into illustrations using watercolour, ink and Adobe Photoshop.
• 1

  THE SCENTIMENT – Brand IdentityThe Scentiment is a Homeware and Home Fragrance shop established in London by the 3 sisters who share a passion for making handmade pieces from sustainable materials. A customer persona is a busy career-driven woman who contributes to her wellness and prefers to buy classical brand products. The sisters asked me to do a Brand Strategy and Rebranding for their business. CHALLENGE 1. Current branding is not consistent and not recognizable by online users. 2. Online sales are lower than expected.

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Work history

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Illustrator and Brand designerLera Bolkonskaia
Nov 2021United KingdomFreelance
1. Developing Brand Character, illustrations for Packaging Design, Advertising Campaigns, Website and Mobile apps. 2. Brand Strategy and Visual Identity including Print and Digital Design, Social Media Design, Imagery and Websites, Packaging and Print Marketing Design.

Skills

• Adobe Photoshop
• Graphic Design
• Brand Identity
• Packaging Design
• Branding
• Logo Design
• Adobe Illustrator
• Advertising Design
• Social Media
• Print Design

Education

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IllustrationVictorya Semykina
Jan 2019Hitchin, United Kingdom
Illustration and Fine Art