Leslie Jawal
Available

Leslie Jawal

Art Director | Head of DesignParis, France
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Leslie Jawal
Available

Leslie Jawal

Art Director | Head of DesignParis, France
About me
https://www.linkedin.com/in/leslie-djaoual/ https://leslie-djaoual.myportfolio.com/work
Projects
  • EDITORIAL DESIGN
    EDITORIAL DESIGN
  • Cosmetic & Beauty Photo Shoot Art Direction
    Cosmetic & Beauty Photo Shoot Art DirectionPhotoshoot for our new product from IOMA Paris : Sublime Oil - The exceptional anti-aging elixir for a magnified skin Art Direction: Leslie Djaoual Photography: Jérôme Puissant Model: Sybille Kleber Hair - MakeUp: Cristina Vila Backstage Music: David Bowie ;) Thanks to the team <3 #cosmetics #beauty #photography #madeinfrance
  • CITROËN C6 BROCHURE
    CITROËN C6 BROCHURE
Work history
    I
    I
    Head Of DesignIOMA Paris
    Paris, FranceFull Time
    - Led, developed, and improved the creative direction for both cosmetics brands: IOMA Paris and its sister Made With Care. - Created a new aesthetic for IOMA Paris: from a dark-technoceutical brand to a fresh, elegant and airy cosmetic brand. - Designed a rebranding concept and directed the creative relaunch of Made With Care within 3 months. - Coordinated and managed visual production for all acquisition channels: print (brand book, leaflet, flyer), retail (display, POS, poster, kakemono, tester bar), digital (newsletters, banners, sliders, social media posts and campaigns, eCommerce) and packaging (artworks, cartons, gift sets and cases). - Supervised, trained and coached 2 design interns. - Sourced and led external stakeholders (freelancers, photographers, agencies, printers) - Coordinated 8 photo and video shoots within 9 months (packshots, lifestyle, key visuals, product application, social campaigns). - Handled the annual design attributed budget. - Ensured brand consistency across the world (Europe, Asia). - Collaborated and liaised with all internal stakeholders.
    V
    V
    Art Director & Co-founderVEPSI
     - Paris, FranceFull Time
    VEPSI, Paris-France, sustainable marketplace, influencer marketing and event planning - www.vepsi.fr - Led the brand’s creative direction and developed all visual production (photoshoots, video, social media contents, newsletters, eCommerce, webdesign and branding). - Managed relationship with clients, brands (+60) and influencers (+600). - Handled social media as community manager and implemented influence marketing strategies for brands and for social media. - Planned several events (pop up, fair shows, influencer events) during Fashion Weeks in London and Berlin and with the UN. - Tracked and regularly updated the e-commerce website (product sheets, back office and module installation, front office management). Processed with orders, returns, and customers inquiries. - Acted as a sustainability consultant for brands and influencers. - Partnered with organizations such as the UN, Conscious Fashion Campaign, NEONYT Fair Trade Show
Skills
  • Editorial Design
  • Graphic Design
  • Brand Identity
  • Adobe Photoshop
  • Adobe Indesign
  • Abobe Illustrator
  • Adobe After Effects
  • Final Cut Pro
  • Prints
  • Digital Design
Education
    u
    u
    User Experience (UX) - The Ultimate Guide to Usability and UXudemy academy
     - Paris, France
    UX Research, UX Process, Usability Testing, Lean UX, Prototyping, Iterative Design, Interaction Design Course by David Travis - UX Consultant
    L
    L
    Design Sprint, UX Design DegreeLe Laptop
     - Paris, France
    UX Design and Design Thinking Methods • Digital Ergonomics Fundamentals • Prototyping with Sketch & Invision • Techniques of creativity and collaboration • Measure the user experience (quali/quanti) • Sprint Design UNDERSTAND > Brief, Interviews Preparation, 5 Interviews / DEFINE > Empathy and Experience map, Design challenge / DIFFER > Benchmark, Crazy 8's,Crazy 4's / DEFINE > Design, Userflow, Prototype: Wireframes / TEST > Test Protocol Draft & Repeat, 3 User tests, Debrief, Validate Instead of waiting to launch a product to understand if its fundamental concepts are valid, the UX approach associated with the Design Sprint allows to obtain a set of essential answers, in just a few days, through specific methods of user research, problem definition, ideation, decision making, quick prototyping and user testing. We trained ourselves by working on a real case with the client Quotatis with real users to solve a critical problem.
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