About me
Levis Novaes, is a Black man born in Jardim Brasil, a neighborhood in the North Zone of São Paulo City. With nearly 10 years of experience in the advertising industry, he has worked with companies like CPTM (Urban Transport Company), Rock Comunicação, R/GA, and FLAGCX. He specializes in building networks within creative communities and developing strategies that leverage narratives from emerging cultural landscapes, thereby contributing to innovative business models in Brazil.
As a co-founder of the MOOC collective, he helped establish Brazil's first creative business ecosystem led by Black professionals. What started as a collective evolved into a company recognized by prestigious institutions such as the Webby Awards, Cannes Lions Awards, Forbes, and GQ, cited among the top 10 enterprises effectively leveraging technology and sustainability in business. Levis has contributed to business development, project strategies, and consultancy for global brands including Instagram, TikTok, Budweiser, Converse, Faber-Castell, Natura, L'Oréal, and Coca-Cola.
Together with his partner Kevin David, Levis serves as Founder, Chief Strategy Officer, and Head of Business Development at KELE AG, a creative agency that translates culture into value for visionary brands.
Jury Experience:
He has served as a juror at prestigious events like the Wired Festival CreativeX, YouTube Works, Effie College Brasil, Creative Brazil Award, Multishow Award Academy, Marketing Best, and Creative Club Festival.
Recognitions and Awards:
2021
- Featured in Forbes Under 30 for excellence in Marketing & Advertising.
- Named one of the Top 10 Communication - Professionals of 2021 by Meio & Mensagem.
- Recognized in Meio & Mensagem 30 Under 30.
2022
- Member of Squad Chandon Brazil.
- Nominated for the São Paulo State Government Award for the Arts in the Urban Culture category.
2023
- Nominated as Strategy Professional at the Caboré Awards, Brazil's most prestigious communications industry award.
- Recognized as one of the 100 most influential Black personalities in Lusophony by Bantumen Powerlist100.
- Inducted into the Brazilian Marketing Hall of Fame by Abramark (the Brazilian Marketing Academy).
- Member of ForbesBLK.
2024
- Founding member of the committee of Soho House São Paulo.
- Recognized as a LinkedIn Top Voice in Creative Leadership.
Projects
- Dazed100Nominee: Kevin David & Levis Novaes Business: KELE AG Location: Brazil KELE is an independent creative and cultural strategy agency, recognized for its powerful and multidisciplinary Black leadership. Founded in 2023 by Kevin David and Levis Novaes, also founders of MOOC — a pioneering black Brazilian collective that gave rise to several independent business units in creative industry — the agency stands out for developing integrated projects in the areas of influencer marketing, strategic c
Work history
Founding Committee MemberSoho House & Co
São Paulo, BrazilPart Time
K
K
Founder & CSOKELE AG
BrazilFull Time
KELE AG is a pioneer culture-powered creative agency founded by black entrepreneurs.
Clients:
Influencer Marketing & PR for Devassa at The Heineken Company [2024]
Brand Catalyst for Nike [2023]
Creative Agency for Leão Tea at The Coca-Cola Company [2021 - 2023]
Partnership:
Report "Consumidor do Futuro: A Cosmovisão da Cultura Brasileira" with WGSN Mindset
Special Projects for Meta, Levi's, TikTok, Nubank, Dove, L'Oréal and others.
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Education
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Awards
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