I have worked with an array of high profiled brands to produce creative work that has been featured in instore displays, magazines and digital social media campaigns/advertisements.
Styling and Social Media have become my strengths in particular. Being able to combine the two has been a creatively challenging yet rewarding experience that I continue to thrive in. Working with Brands such as Topshop/Topman and Lipsy to outline and push my key skills, creative flair, and passion for the industry.
Work history
Digital StylistSelfridges
London, United KingdomFreelance
• Style for womenswear and menswear e-commerce.
• Shoot a minimum of thirty-five looks per day when working on a model.
• Shoot thirty-five garments per half a day when working on a mannequin.
• Ensure each outfit build for the garment in focus is styled up in accordance with that brands aesthetic and style for each season.
• Pay close attention to fit, adjust and pin where need to, to ensure the garments reflect a true fit on a models figure and on a mannequin.
• Work alongside and communicate with rest of the shoot team that includes a photographer, hair and makeup artist, digital operator and art director to ensure creativity is consistently strong and in line with Selfridges standards.
• Manage my own re-shoots with an art director and re-shoot that same day in accordance with feedback from senior stylists/ studio managers.
• Research trends and fashions for each brand the company sells to ensure Selfridges styling is in line with each brand and keeps creativity and quality consistently elevated.
• Communicate with the wider business, in particular, the buyers to ensure any information about a brand or product is translated into styling accordingly.
• Have excellent working relationships and communication with the shop floor team as this is considered the styling wardrobe where the product is pulled from to style up with new products.
• Handle all products with care and attention to ensure it smoothly runs through the studio with no damage and can be moved onto the shop floor.
• Use Selfridges internal systems to check product in and out from the shop floor and in and out of the studio to ensure the journey of each garment is tracked and can always be located.
Stylist | Creative | Social Media Content CreatorLipsy London
- London, United KingdomFull Time
•Produce all womenswear and menswear styling on model and still life photoshoots for Lipsy own brand and external brands visuals. This includes e-commerce, in-store displays, seasonal campaigns, videos and social media.
•Create brand-appropriate styling for external brands including Missguided, Boohoo, PrettyLittleThing, ONLY & SONS, JACK & JONES and boohooMAN
•Create edits of all photoshoot imagery, working closely with various photographers, retouchers and art director.
•Present quarterly style and trend presentations to the wider business, giving insight into how to elevate the overall style.
•Give insight to brand buyers on potential areas for the brand to explore and invest in.
•Work independently, or in collaboration with the creative team to produce shoot concepts, from initial ideas through to the final outcome.
•Taking ownership of my own creative concepts and seeing them through to completion by booking models, make-up artists, photographers and sourcing locations and props.
•Ensuring creative concepts are fulfilled whilst staying within budgets and time frames.
•Overlook and direct shoots when working with external studios to ensure the Lipsy & Co aesthetic is maintained across all visuals.
•Pitched, created and manage the Lipsy London Studio Instagram account, giving customers a behind-the-scenes insight into the Lipsy & Co brand, current projects and creative identity. Control, schedule and create regular content for the account through appealing visuals and copy.
•Spend time in head office working on creative concepts to elevate the brand and share with the wider business including the creative, marketing and social media teams.
•Attend any meeting pertaining to the future direction of the brand, sharing creative thoughts and ideas from a studio perspective.
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Skills
- Fashion
- Advertising
- Visual Arts
- Art Direction
- Design
- Styling
- Creative Direction
- Excel
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Make up Artist
- Magazine Concepts
- Social Media
- Luxury Branding
- Editorial Campaigns
- Marketing
- Teamworking
Education
Creative Direction for FashionLondon College of Fashion, UAL
- London, United Kingdom
The BA (Hons) Creative Direction for Fashion course focuses on how creative direction is used to communicate messages about and around fashion. In the context of the course, creative direction refers to the strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.
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Media MakeupSwindon College
- Swindon, United Kingdom
Makeup for fashion, theatre, TV and Film
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