About me
A highly motivated creative with over 5 years experience as a Marketing, Communication and Social Media Manager across multiple sectors including the video game, virtual reality and the fashion industry. Seeking an opportunity to build and develop upon these skills in a new role.
Work history
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Marketing / Social Media ManagerZero Latency, MeetspaceVR
Bude, United KingdomFull Time
Marketing manager for one of the UK’s largest VR Gaming Arena companies, leading on all advertising, marketing and growth activities. Tasked with owning the forward looking strategy and driving new partnerships opportunities.
Lead on a gifting experience programme with Buy a Gift, Moonpig and Virgin experience, including owning product design and pricing. Able to drive a 15% increase in customer conversion.
Owned the launch of a number of new games releases- arranging influencer attendance, working with members of the press and PR agencies.
Maintaining an ever growing emailing list and crafting content that is regularly disseminated to over 150k of subscribers with over a 43% average open rate.
Created engaging social media posts that had views of over 60% on average of non-followers, growing followers through organic unpaid posts.
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Marketing / Social Media Manager / Graphic Designer(Maby Group Ltd) Badge Design/ Urban Identity/ Music Stand Banners/ Chenille UK
- Bristol, United KingdomFull Time
While leading all elements of the advertising campaigns including competitor analysis, graphic design and implementing them across all digital platforms. I also worked closely with the CEO on defining the marketing vision and strategy. In my role as a marketing manager, I was also a mentor and manager to a number of members of the team.
● I grew the company's organic social media channels while designing, posting & editing all the content with on average 40% of views being non-followers to the channel.
● Lowered bounce rate and improved SEO on the companies websites by redesigning the it and the UX the bounce rate improved by 20%
● Improved marketing strategy after implementing insights after conducting competitor analysis
● Implemented a change in the operation of the business, providing eco-friendly, carbon neutral product alternatives for our customers. I researched and approached vendors and partners to help us achieve this goal.
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Education
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MA Creative AdvertisingUniversity of Falmouth
- Falmouth, United Kingdom
Key skills gained:
● Able to work effectively in collaborative teams
● Able to generate creative ideas
● Assessing target markets
● Understanding brand identity
● Designing UX campaigns
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BA Digital MediaUniversity of Falmouth
- Falmouth, United Kingdom
Key Skills Gained:
● Photography, editing, coding
● Proficient in Adobe Suite, all channels of social media and Microsoft Office