About me

Connecting and developing brands, businesses, products with the right people at the right time in the right way. I am an experienced marketing and campaigns manager with a track record in driving revenue growth across sport, lifestyle, e-commerce and agency scenarios. Highly skilled, very curious and commercially minded I bring a fresh perspective and a wide range of skills across marketing and campaigns strategy development, digital account management and creative solutions. I have proven experience in developing and delivering results-driven creative campaigns across digital, brand, B2B and B2C, with full marketing budget accountability. Core Skills Marketing, Communications & Campaign Strategy, Integrated Marketing, ATL advertising, BTL communications, Digital Marketing, CRM, Email Marketing, Social Media, Media Buying, Media & Communications Planning, Campaign Management, Agency Management, Influencer & Athlete Marketing, Partnerships The long story goes on for a bit.

PostsProjectsExperienceTeam

Work history

Head of Brand & MarketingCut Media
Jan 2020Glasgow, United KingdomFull Time
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Marketing Campaigns & Brand ManagerFreeze Pro Shop
Dec 2019 - Jan 2020Edinburgh, United KingdomFull Time
Successfully delivered creative and high profile integrated marketing campaigns, on-line advertising campaigns and marketing strategies to increase market share, site visits, brand traction and revenue growth. Developed and delivered a comprehensive and efficient digital & PR strategy, promoting and protecting the company brand and image. Managed all aspects of the brand and associated collateral. Responsible for creating, coordinating and delivering high quality and effective online and physical marketing materials in-house as well as working with external contributors that align correctly with the overall brand strategy. Built and managed a team of international athletes and ambassadors.

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Skills

• Brand Activation
• Brand Analysis
• Brand Architectue
• Brand Alignment
• Brand Awareness
• Brand Campaigns
• Brand Communication
• Brand Communication Planning
• Brand Communications
• Brand Content
• Brand Consultancy
• Brand Creative Strategy
• Brand Building
• Online Advertisement
• Online Advertising
• Online Branding
• Online Campaigns
• Online Communications
• Online Content
• E-commerce
• E-commerce Campaigns
• E-commerce Strategy
• Ecommerce Content
• Ecommerce Photography
• Ecommerce Marketing
• Magento Ecommerce
• Marketing
• Marketing Campaigns
• Marketing Communications
• Marketing Consulting
• Marketing Management
• Marketing Promotion
• Marketing Strategy
• B2B Marketing
• Marketing Branding
• Content
• Content Advisor
• Content Architechture
• Content Consultant
• Content Creation
• Content Delivery
• Content Distribution

Education

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BA Photography FilmEdinburgh Napier University
Sep 2011 - Jul 2020Edinburgh, United Kingdom