I'm a global social media specialist with over five years experience across social, editorial, and commercial. I specialise in social media strategies that drive brands forward, allowing their platforms to engage and grow at powerful rates. I employ a 360° content approach beginning with data analysis, through to production, working with global talent, expertise in content distribution across multiple platforms with different audiences, and ending again with data analysis to inform future decision making. I can do anything that marries creativity with social media to generate results.
I have worked at Dazed Media for over three years. I'm currently Social Media Editor of Dazed Media's forerunning video platform NOWNESS, managing the upkeep and distribution of films and cultural content across Instagram, Facebook, Twitter, and more. My multifaceted role is divided between social strategy, data analysis, content creation, social first collaboration with creatives and activists, branded campaigns, design, and asset creation to ensure the rapidly increasing growth of the NOWNESS platforms and their reach and engagement.
My passion is communicating a brand’s essence through the wonder of creativity and I consider this one of the most powerful forms of communication in the world.
I'm also an art writer for publications like Dazed, Dazed Beauty Re-edition/Replica, and AnOther and a freelance commercial art writer for brands like G-Star, Ballantine’s, Sonia Rykiel, Huawei, and Beats By Dre.
Work history
Social Media EditorNOWNESS
London, United KingdomFull Time
I have worked at Dazed Media for over three years. I'm currently Social Media Editor of Dazed Media's forerunning video platform NOWNESS, managing the upkeep and distribution of films and cultural content across Instagram, Facebook, Twitter, and more. My multifaceted role is divided between social strategy, data analysis, content creation, social first collaboration with creatives and activists, branded campaigns, design, and asset creation to ensure the rapidly increasing growth of the NOWNESS platforms and their reach and engagement.
Freelance Art WriterVICE
Melbourne, AustraliaFreelance
I am a regular art contributor across various esteemed VICE channels such as i-D, VICE and The Creators Project. Being a contributor, I work off my own drive and determination to source, pitch and produce unique and innovative art and photography stories contributing vastly to my two year portfolio with the brand.
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Skills
- Content and Media Writing
- Copy Editng
- Social Media
- Digital Analytics
- Social Media Advertising
- Social Media Marketing
- Data Analysis
Education
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Master of Publishing and CommunicationsUniversity of Melbourne
- Melbourne, Australia
I am a recent Masters of Publishing and Communications graduate. I spent three years entirely immersed in modern theory on the publishing industry, majoring in Magazine publishing. I am well educated on multiple facets of the industry, my Masters providing me key knowledge on trends of modern media progression including social media, writing for digital and print media, print production and design, copy and structural editing, advanced editing and publishing for magazines, changes in modern journalism, commercial media and technological convergence. I pride myself on my educational foundation and hope to use this basis to excel myself to contribute to the future of magazine publishing.
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Bachelor ArtsMonash University
- Melbourne, Australia