Picture perfectionist, Instagram and Pinterest obsessive and amateur photographer. Not just an editor, but a multi-platform creative, with experience creating powerful words and imagery for fashion publications and global brands, covering digital and print. Always keen to be in the know of the next big thing, be it fashion, music or a new photo-editing app. Extensive contact book, brimming with the best in fashion, beauty and music PR, as well as a list of top photographers, model agents and bloggers.Locked Pro Plan feature
Covering site content, social media and commercial projects, my role as Acting Digital Editor included everything from inspiring editorial and updates to boost SEO, to daily social media posts across Facebook, Twitter, Instagram and Stories. My strengths as a digital editor were mentoring junior members of staff, to ensure a smooth running digital desk, as well as having an eye for the best imagery and stories the Brides reader enjoys (and clicks on) most. One of my biggest achievements was achieving successful site and social views and reach, with only a team of two. I also helped sell out tickets to a Brides event with a successful push across all digital channels.
Providing the art direction and production for all model photography online. Organising weekly e-commerce shoots, responsible for booking teams - from photographers to models, and keeping on top of all budgets. Continually brainstorming and putting into practice new innovative ways to make the site look and feel fresh. Liaising with buying departments and scheduling meetings with heads to discuss everything from future trends and studio styling and campaign ideas.
Contributing regular fashion and beauty articles for Marie Claire online and Look Magazine. Previous freelance writing work includes ELLE, Cosmopolitan, Conde Nast Brides, Now, Top Of The Pops Magazine, The Debrief and ASOS Likes, writing online content and sourcing relevant pictures; across fashion & beauty, entertainment, music, food, and lifestyle, plus generating ideas for social media.
A fast paced role, brainstorming a mass of daily ideas; from fashion news, longer thought pieces, shopping galleries, interviews, franchise plans and 360 content to coincide with the print entity’s on sale date. Creating and uploading content for mainly fashion, but also the beauty section, on site and all social media channels. Increasing their @RedFashTeam account following extensively.
Managing a team of 2 juniors, responsible for the fashion news section both in the weekly magazine and online. Sharing all stories across social, as well as creating original social and video content; including the filming of their ‘At Home with Millie (Mackintosh)’ series. Writing a mix of longer fashion features, short snappy blurbs for shopping pages, plus quick fashion newsy pieces for morning web stories and online gallery writing, sourcing imagery, then building.
Working up from a month-long internship, was taken on as Fashion Writer/Stylist responsible for all features styling and fashion articles. After a year, was promoted to features dept. writing across all platforms. Responsible for fashion, beauty and music content online including social media, YouTube tutorials, interviews, organising shoots as well as 360 strategy, gaining additional exclusive digital content from behind the scenes on cover shoots. Also managed multiple sections of the Company Weekly App, from short videos, to street style photographs, interviews and reviews, securing high profile celebrities to be included.