About me

I have worked for three years as a business development executive with a top public relations firm in China. During my time there, I served clients in a wide range of sectors, whose brands enjoy international recognition, such as Mercedes-Benz, Volvo, the Estée Lauder Companies and HSBC. As the head of the group that served these clients, I developed comprehensive solutions packages to help these clients reach their marketing objectives in the Chinese market. I met with clients, conducted business analysis and market research workshops, drafted designer briefs and strategic plans, and was responsible for the pitch process as a whole. In particular, I secured a fruitful and lasting relationship with Estée Lauder, having secured contracts for campaigns for Origins, Crème de la Mer, Bobbi Brown, Clinique, and Jo Malone London, worth well over £1.5 million for the time I was there. I moved to London in June 2014 to pursue a master’s degree in media studies. During my time in London, I collaborated with the high-end fashion retailer Greybook, and helped them develop and execute a marketing campaign during the 2015 London Fashion week. I am also continuing to help them with the development of three new retail concepts, which focus on promoting new fashion talents both in Europe and in the emerging markets such as China. I am greatly interested in working in the UK, and am fascinated with the opportunities and challenges that brings. I believe that if given the chance, I would be a great addition to your client.

QuestionsProjectsExperienceTeam

Projects

• 3

  Jo Malone China Launch EventI led the project team creating the big idea for the launch event, did pitches in both traditional public relations realms and the digital ecosystem.

Work history

Project Manager / Creative StrategistEmerging Communications
Dec 2017 - Aug 2018London, United KingdomFull Time
Designing and managing digital marketing campaigns across multiple platforms. ■ Brainstorming for new pitches, providing creative and strategic analysis to achieve client’s objectives. ■ Research, develop the strategies for clients. ■ Selling creative concepts to clients in pitches. ■ Creating design briefs and working closely with production team. ■ Oversee the project’s quality.
Creative StrategistQumin
Aug 2016 - Jul 2017London, United KingdomFull Time
Responsible for all aspects of our clients’ digital campaigns; from strategic positioning, targeting, and budgeting, to execution, optimisation, reporting and insights. Developed marketing strategies and briefs, branding documents. Planning and managing digital marketing campaigns across multiple platforms. Created innovative ideas and copys for social media. Managed final quality and sanity checks on content prior to teams meeting with prestigious clients.

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Skills

• Fashion
• Advertising
• Events
• Film
• Marketing PR
• TV
• Visual Arts
• Print Design
• Art Direction
• Design
• Excel
• Indesign
• Office
• Photoshop
• Powerpoint
• Strategic Branding
• Strategic Marketing
• Chinese Lanaguage
• Inbound Marketing
• Social Media

Education

Diversity and MediaUniversity of Westminster
Aug 2014 - Aug 2015London, United Kingdom
MA Media Studies Dissertation: Ethnic identity and globalization: an analysis of the coverage of Chinese and British magazine
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ManagementXiamen University
Aug 2007 - May 2011China
Focus on Logistic management