Li Sia Tan

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  • LocationUnited Kingdom

Projects

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About me

 

I am a graphic designer currently based in London, pursuing a Masters degree in Communication Design at Central Saint Martins. I have four years of experience working in both small and large companies with a wide range of clients. I believe good design is simple, functional and accessible. For every project, I aim to deliver well-researched and engaging concepts. I enjoy exploring new ways of communication and the challenge of working in unfamiliar fields. The motto? Work hard, stay curious.

Skills

 

  • Packaging
  • Advertising
  • Print Design
  • Art Direction
  • Typography
  • Brand Identity
  • Illustration
  • Logo Design
  • Indesign
  • Photoshop
  • Publication Design
  • Project Budget Management
  • Priemer Pro

Work history

2016

Freelance Designer

Freelancer

Apr 2012 - Jan 2016
  • Being a freelancer gave me the opportunity to work closely with a variety of clients. I learned a lot about other creative disciplines, and developed project managerial and interpersonal skills.

2014

In-house Designer

Freeform Sdn Bhd

May 2012 - Jun 2014
  • Helped shape the restaurant's brand through designing collaterals, such as: - streamline all collaterals with new brand guidelines. - re-designing menus. Created merchandise for Urbanscapes, a festival with over 20,000 attendees, to help create a lifestyle around the event, in addition to: - designing the festival map, area signage and logos. - managing the Urbanscapes merchandise booth.

2012

Junior Designer

LA Scheers CO Sdn Bhd

May 2011 - Jun 2012
  • Helping restaurants to create the overall brand experience, through collaterals, menus, as well as: - promotional posters. - brochure design. - generated ideas and painted wall murals. - helped design a logo for a luxury Orchid shop.

2011

Visualiser

Ogilvy Mather Malaysia

Jan 2011 - May 2011
  • Working closely with Art Directors, I helped bring ideas to life, including: - In-store and outdoor collaterals for GlaxoSmithKline and Nestle. - Turning TV commercial ideas into storyboards to be used for filming.

Education

2017

MA Communication Design

Central Saint Martins

Aug 2015 - May 2017

    2010

    BA Graphic Design

    Central Saint Martins

    Jan 2009 - Jun 2010

      2008

      BFA Graphic Design

      Boston University College of Fine Arts

      Jul 2006 - Dec 2008