I make things look, feel and sound interesting. With over fifteen years’ digital marketing experience, I specialise in creative copywriting, brand development and art direction. I also create memorable, strategic campaigns that have a lasting impact and deliver on emotion and results.
With attention spans at a premium, communicating effectively and efficiently is more important than ever before - to be heard above the noise, your messaging has to be original, clear and true. Great writing is all about adding value through carefully deployed language, without relying on buzzwords and bluster. I pride myself on being inventive, playful and - above all else - authentic.
Work history
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Brand Consultant & Creative CopywriterFreelance
Leeds, United KingdomFreelance
I’m currently working as a freelance brand consultant, copywriter and digital strategist. Drawing on all my years of experience across numerous sectors, I’m helping new and established businesses create, refresh or evolve their branding, develop their communications strategies and revitalise their content.
Working closely with a number of incredibly talented designers and developers, I’ve been turning my attention to fledgling start-ups (such as eco-friendly delivery service Dabble), established businesses (such as agile training experts Radtac) and a number of charitable organisations and social enterprises, including East Marsh United, Selby Big Local, Kent Community Housing and Leeds Older People’s Forum.
I specialise in:
• Brand discovery workshops
• Brand development and tone of voice
• Creative concepts and ideas
• Long form copywriting (web content, blog posts, articles, emails)
• Product names and descriptions
• Straplines and slogans
• Social media copy
• Case studies and reports
• Press releases and digital PR
• User flow, wire-framing and microcopy
• Keyword-driven copywriting for SEO
• Print copy for flyers, brochures and leaflets
• Art direction and design briefs
• Digital marketing strategy and content plans
• Social media strategy and campaign management
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Communications ManagerThe Greenhouse
- Leeds, United KingdomPart Time
In this role I helped develop and nurture the brand for this wonderfully welcoming co-working and community events spaced based in North Leeds. This included developing their brand values and tone of voice, running their social media channels and generating press coverage.
I landed feature articles in the likes of Reader’s Digest and North Lass Magazine, plus coverage in a number of local publications. I also ran a successful Crowdfunder campaign, raising over £8,000 of funds to be invested into the space.
This role entailed:
• Brand development
• Social media management
• Press releases and digital PR
• Fundraising
• Web copywriting
• Blog posts
• Photography
• Event management
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Skills
- Brand Creation
- Brand Development
- Brand Tone
- Creative Copywriting
- Briefing Creatives
- Content Ideation
- Marketing Strategy
- Brand Strategy
- Editing Copy
Education
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2:1 BA (Hons) Media WritingSouthampton Solent University
- Southampton, United Kingdom