I am a 28 year-old freelancer from Scotland, living in London. Over the past decade I have developed a career in online content creation; beginning with a personal video blog and culminating in a large web brand with a proportionate online following. I have a wide portfolio of projects that showcase my abilities in writing, editing, video, events management and social media. I am passionate about internet culture and the way it has impacted storytelling, communities and media in recent years; and I believe my best work is reflected by my experience and interests.Locked Pro Plan feature
Summer in the City, held every August in London’s ExCeL centre, is the UK's largest annual convention for celebrating online video and content creators. SitC is a weekend-long event of discussion panels, screenings, live stage performances and meet-ups. As a co-founder of the event, my position has varied in the decade of its growth; and I now work voluntarily for the organisation on the weekend of the event itself. My primary responsibilities have included: • Handling of SitC's social media presence • Writing and scheduling content that encourages engagement, particularly in the build-up to the event, at key web-traffic times; always making sure to fit within the unique parameters of social networks such as Twitter and Facebook • Writing of long-form updates and content for the event blog • Management and delegation of our team of 100+ volunteers • Management and resolution of attendee enquiries and problems before and during the event • Creative direction of event content, sourcing and liaising of guests and sponsors • Hosting and front-of-house duties during the event itself
From almost a decade of video-blogging, sketch comedy, music and collaboration with other creators, I have developed a passion for creating and coming up with new ideas that are both relatable and topical, and appeal to specific demographics. Accomplishments include: • 8 million+ total video views on my YouTube channel • A steady following of over 130,000 subscribers, with proportionate followings on my channel's associated social media accounts • Skilled in Final Cut Pro, Garageband and Photoshop, with natural aptitude for similar software • Sharing my expertise as a regular speaker and panelist, at dedicated online video events such as VidCon and Playlist Live • Experience working on sponsored content with notable brands (recent examples include the Royal Bank of Scotland and Tim Horton’s). Partnered relationships with multichannel networks such as ChannelFlip and Big Frame have also helped me turn my passion into a business and brand, adding focus to the way I handle my creative output.
I joined the Global team at the launch of their first digital-only editorial brand, targeted at millennials, and went on to adapt and participate in several written, social, video and commercial projects during my time with the company. PopBuzz: Designed to target millennials with a “feed-first” attitude to web traffic, PopBuzz is a music and entertainment news site that speaks the language of the internet. As the first hire for the new brand, I had responsibility for shaping the initial “voice” of the site. • Wrote daily mix of news, features and quizzes • Developed knowledge of using and adapting to different CMS • Created and edited video content for YouTube and Facebook • Represented the brand at presentations and panels aimed at attracting advertisers We The Unicorns: PopBuzz’s success with YouTube-oriented content sparked the launch of a sister site, focused on becoming the leading voice for news and content from YouTube and the greater online video community. • Specialised in long-form op-ed pieces • Also wrote news, features and quizzes on a daily basis • Developed the video strategy for the brand • Created and edited video content for multiple social platforms, including a series of tutorial videos on vlogging • Developed and produced creative ideas for native advertising with the editorial team Capital Summertime Ball/Jingle Bell Ball: As a part of the social media team for three of Capital FM’s live events at the O2 and Wembley arenas, I took responsibility for the brand’s chief Twitter account. With a focus on instant content that reflected the event, I specialised in “live-GIF’ing” - capturing the livestream and posting GIF images of the performances to Twitter, moments after they happened onstage.
I graduated with a 2:1 Bachelor of Arts with Distinction. The degree covered several modules in literature and film, though I explored other fields; most notably a semester in Digital Platforms, which specialised in online content creation and site management. For my final assignment in this module, which included the control and content writing of my own site with associated social media accounts, I received a mark equivalent to a first – one of the highest marks in the class.