An entrepreneurial creative leader with 20+ years in the marketing industry. I’ve worked at large global corporate firms, award-winning publishing companies, and small gutsy agencies. Previously Global Creative Director at JLL (Fortune 250) and co-founder of Rubric, an award-winning design studio in London. I have a hands-on approach to design across all media and believe the best design comes from simple ideas and engaging content, underpinned by business objectives. I’ve lived and worked in London, New York, and Sydney.
My work encompasses design and identity, strategy and positioning, websites and digital experiences, campaigns and communications, and film. I like leading and working with other ambitious creatives committed to category-busting work. I’m passionate about purpose, teamwork, creative excellence and dedicated to commercially successful outcomes.
For clients and agencies
I can build a team from my network for specific projects, offering a full service, from brand strategy and naming to visual identity and implementation. Alternatively, I can work remotely or as part of an in-house agency team.
CV available upon request.
Projects
- JLL - Achieve AmbitionsI co-lead the global rebrand of the Fortune 500 firm, JLL. Working closely with our external agency and our leadership teams in AM, APAC and EMEA. Jones Lang LaSalle Incorporated (JLL) is a global commercial real estate services company. It employs 95,000 people across 80 countries. The company is ranked 186th on the Fortune 500.
Work history
J
J
Creative Director, Global BrandJones Lang LaSalle
London, United KingdomFull Time
• Drive the development and delivery of the JLL brand experience in collaboration with the JLL regional marketing teams’, balancing short-term goals and long-term strategy across all channels and mediums.
• Partner with external agencies to build and launch cross regional campaigns, sub-brands and platforms.
• Work alongside Global Brand Director providing creative direction and feedback on strategy, concepts, campaigns, planning and creative execution. Developed content strategy and internal/external amplification of our brand narrative to establish a ‘culture of one’.
• Guardian to JLL’s brand identity and key brand elements: tone of voice, visual toolkit, and key messaging.
• Nurture and evolve global brand tools and resources; JLL Brand Hub, JLL WebDAM, and brand guidelines.
J
J
Creative Director, AmericasJones Lang LaSalle
- New York, United StatesFull Time
• Created, built and deployed a global re-brand in 2017, collaborating with teams across the globe and external agencies.
• Developed, organised, and hosted a two-day Creative Summit for 30 of JLL’s high-value talent as part of a creative recognition program.
• Judge for in-house awards panel, ‘Best of Americas Marketing’ (BAM).
• Provided thought leadership to the design and marketing organisation; Speaker at numerous inhouse business line and leadership conferences about the importance of JLL Brand and Visual Identity.
• Partnered with finance to identify and build a national preferred vendor list and procurement toolkit.
+ Show more
Skills
- Creative Direction
- Brand Strategy
- Brand Architecture
- Typography
- Photography Shoots
- Creative Leadership
- Design Layout
- User-centered Design
- User Interaction
- Editoral Design
Education
F
F
(BA hons) Graphic DesignFalmouth College of Arts
- Falmouth, United Kingdom
Awards
C
C
Property Marketing AwardChartered Surveyors’ Company