An entrepreneurial creative. Marrying culture & commerce for global brands. A dedicated, innovation-led leader with music supervision, brand strategy & consultancy, digital marketing & event production experience in collaboration with the likes of Apple, Boiler Room & Converse.Locked Pro Plan feature
Kyra TV is a global, youth focused, digital video channel. Role consists of working with brands looking to be culturally relevant and resonate with today’s youth, developing creative strategy and creating brand partnership opportunities to offer real engagement and resonance to millennials and Gen Z.
Driving creative strategy & brand partnership opportunities at the largest online music broadcaster in the world. Position focussed on identifying new brand partnership opportunities, answering creative briefs, delivering partnership proposals, negotiating scopes of work and project delivery.
Launched the Workshop brand as an official subsidiary of the Audio Network group, after recognising the core needs of the advertising sector. Workshop focussed on the creativity and artistry involved in syncing tracks for commercial campaigns. The site and brand was created by myself, and was been responsible for a 30% growth in sync revenue since its inception. Before this, I was responsible for music supervision at Audio Network with all 50 of the top advertising agencies in the UK. In my three years at the company, I secured music placements and licensing, working on campaigns with the likes of Nike, Google and Vice as well as growing sync revenue by 90%.
Edifeye is an online and events platform launched by myself and partner, Will Read, as a means to offer young and aspiring creatives insight into how to achieve their career goals. The brand originally started as a weekly radio show with guests including representatives from the likes of Mixcloud, Young Turks and Dimensions Festival. In 2013, we worked with Apple to deliver a series of discussions, entitled Edifeye Talks. The panels hosted inside the Apple Store Regent Street lasted two years, and became one of the store’s most successful run of podcasts, with shows featuring guests from the likes of Boiler Room, NTS and Nowness.