Liana Mavronanou is a UK-based Art Director and Designer with 10 years of experience. Her expertise spans branding and identity, art direction for campaigns, advertising, and various brand design projects. She aims innovation and has the ability to lead projects from initial concept through to execution. Over the past 3.5 years, Liana has freelanced with fashion and tech companies, record labels, creative studios, and other artists, gaining a diverse and multi-faceted background. One of the most recent significant collaborations was with Purple Martin Studio owned by photographer Jordan Hemingway.
Work history
Senior Brand DesignerTed Baker
- London, United KingdomFull Time
• Spearheaded innovative brand strategies to enhance identity and broaden market positioning.
• Developed cohesive campaign guidelines, ensuring consistency across channels and increasing audience reach.
• Designed impactful store layouts, illustrations, and packaging aligned with brand aesthetics.
• Collaborated on high-profile advertising campaigns and promotional materials, elevating brand presence.
• Produced versatile digital and print assets, including social media content, website graphics, and email templates.
• Conducted market research and trend analysis to inform and refine design decisions.
• Created detailed brand guidelines to maintain visual consistency across all touchpoints, driving holistic brand growth and engagement.
Brand DesignerMoonPay
- London, United KingdomFreelance
• Worked as part of the brand design team researching and developing concepts across multiple projects, creating bodies of work for internal and external approvals and creative discussion
• Partnered with parallel teams in-house for project input from graphics, digital and art direction (PR packaging, partnership presentation, visual tone of voice ideas)
• Liaised directly with brand design team and made informed technical recommendations.
• Created guideline documents for advertising campaigns as well as templates for newsletters, banners etc on Figma
• Regular presentation of creative concepts internally and externally
• Designed custom font for both internal and external use
• Created engaging animated content for partners and social media
• Produced detailed brand guidelines and style guides on Figma.
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Skills
- Fashion
- Visual Arts
- Art Direction
- Design
- Visual Communication
- Creative Direction
- Illustrator
- Photoshop
- Fashion Stylist
- Html5 CSS Basic
- Visual Mechandising
- Graphic Design Typography
Education
S
S
Managing Fashion and Luxury CompaniesSDA Bocconi
- Italy
C
C
Graphic DesignCity College Brighton & Hove
- Brighton, United Kingdom
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Awards
2nd H&M Trend ScoutH&M