About me

I am an accomplished, creative and dynamic Director with a proven track record of devising and executing award-winning brand strategies, partnerships, live events, sponsorships, fundraising strategies and talent engagement programmes in the music, entertainment and sports sectors for big brands and charities.

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Work history

Director,AEG Europe
Apr 2018London, United KingdomFull Time
From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years through live events that create unforgettable memories. AEG is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 100 million guests annually through our worldwide network of more than 150 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations. AEG Europe's UK network includes The O2, The SSE Arena Wembley, The SSE Hydro Glasgow, Thames Clippers and AEG Presents, which includes All Points East festival, American Express presents British Summertime festival, Eventim Apollo and indigo at The O2.
Head of Music, Entertainment & DevelopmentWar Child
Jun 2015 - Apr 2018London, United KingdomFull Time
War Child UK is a charity working towards a world where no child's life is torn apart by war by protecting, educating and standing up for the rights of children caught in war. Working directly with the music industry (artists, brands and strategic partners) I delivered and activated a five-year music strategy and developed strategic partnerships to maximise its commercial potential. I lead the team that quadrupled our music fundraising income and delivered projects including BRITs Week, UK festival partnerships with Wilderness and Lovebox and The Winter Wassail curated by Global Ambassadors Marcus Mumford, Carey Mulligan and Sam Smith.

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Skills

• Brand Activation
• Strategic Partnerships
• Communication Strategies
• Marketing Campaigns
• Live Event
• Live Music
• Music Festivals
• Music Marketing
• Leadership
• Client Relationships

Education

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MA Hons, French and EnglishUniversity of Aberdeen
Sep 1996Aberdeen, United Kingdom

Awards

Music Week Outstanding Contribution AwardWar Child
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Best Use of EventsInstitution of Fundraising: National Fundraising Awards

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