Libby Middlehurst

Creative Copywriter

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  • LocationLondon, United Kingdom

About me

 

I completed the Watford Advertising Creative Course back in 2010, and I've been working as a creative copywriter ever since. During my time in the industry, I've worked (and played) at VCCP, Iris, Glue, Naked, Leagas Delaney and last but by no means least, The Red Brick Road. And I've worked with some stellar writers too. I love crafting headlines, writing scripts, boshing out body copy, cracking creative briefs and coming up with big new exciting ideas. This website is full of all of the things I've been up to in the wonderful world of advertising. Take a look and if you like what you see, please feel free to get in touch.

Skills

 

  • Advertising
  • TV
  • Art Direction
  • Copywriting
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Creative and Conceptual
  • Copywriting for Print ADS
  • Copywriting
  • Copywriting
  • PR Campaigns
  • Experiential Ideas

Work history

Currently

Creative Copywriter

Freelancing

Oct 2015
  • I have spent the last couple of months freelancing as a Creative Copywriter in Amsterdam. I've been working for Anomaly on a couple of briefs, coming up with concepts and copy for Converse and Nike+. I have also been working on several projects for TIme inc. London - developing launch ideas and delivering copy for print and online ads.

2015

Creative Copywriter

The Red Brick Road

Feb 2013 - Sep 2015
  • The Red Brick Road was a really fun and dynamic place to work. During our time there, my partner and I launched Aussie breakfast drink, Up&Go, with a humorous TV spot and some eye-catching OOH. We also built the world’s biggest and bounciest Sydney Harbour Bridge inflatable assault course, which made for a fun and engaging experiential. We created some nice print work for Just Eat, MOMA! and Funkin Cocktails. We made animated ads for Experian, wrote radio for ADT, ran competitions for Jägermeister, and created countless comms for Suzuki. And last but not least, we've just finished cooking up an all-singing all-dancing TV spot for the launch of new online estate agency, easyProperty.

2013

Creative Copywriter

Leagas Delaney

Jan 2012 - Feb 2013
  • Leagas Delaney is a brand consultancy agency that delivers integrated communications via advertising, digital, design and proprietary research. At Leagas Delaney, my partner and I worked closely with Creative Director, Nigel Roberts, across a range of their accounts. We created print ads for Waterstones, Timberland, Timepiece, Glenfiddich and Intercontinental Hotels, as well as developing digital campaigns for Lilets and DM communications for Prudential.

2011

Creative Copywriter

Glue Isobar

Sep 2011 - Dec 2011
  • Glue Isobar is an integrated advertising agency that specialises in developing exemplary digital creative work. At Glue, my partner and I worked on digital and experiential briefs across a range of clients, from RBS group to Crunchy Nut. We also developed an interactive game in rich media for Kellogg's Krave.

Education

2010

Creative Art Direction Copywriting

West Herts College

Aug 2009 - May 2010
  • Professional Diploma

2008

English Literature BA

University of Leeds

Aug 2005 - May 2008
  • 2.1 English Literature BA