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Agency Lead for European and Asian market entry for an Australian consumer brand. Centrally located in Geneva I am the agency group account director for teams in UK, Italy, Singapore and Netherlands to implement successful 360 degree launch campaigns. Develop and launch qualified strategy lead integrated marketing campaigns meeting local market consumer insight and global brand positioning. Campaigns are qualified via close consultation with third party research parties IPSOS, Nielsen and P&G owned research models I engage and facilitate integration across various stakeholders including client and JV partners to ensure efficient communication and development. Including digital development, TV production, trade communications, internal communication, product supply, product packaging design, research and development, consumer research, media, legal and talent management. Support and educate new and existing team and partners on brand equity. Project manage global website platform development and implementation by geography as a part of a broader digital strategy Leadership team member Induct new staff and third party partners Build and nurture client relationships Negotiation and relationship management Bespoke translation/transcreation model establishment
Engage with agency, clients and industry at a high strategic level across all disciplines (creative, events, media and digital) Work proactively, whilst maintaining a natural ability to engage with stakeholders at all levels in a dynamic, fast paced and constantly evolving environment. Brand advocacy Facilitate and oversee strategic 360 degree integrated campaign development Television production Media and ambassador consultation Leadership team member Social media content creation and management Trade – point of sale Print and online advertising Conduit to Public Relations, production and regulatory teams Product design, packaging development including technical acumen
Feb 2013 – May 2013: Head of Client Services Key accounts: Bayer Crop science, Kubota tractors & RTVs, DuPont, Sinochem, Monsanto , Rivalea Australia, Virbac Animal Health, Devondale,. Lead the Account Service team, directing the use of redhanded proprietary methodologies to derive consumer insights to meet the marketing and communications objectives of clients. Actively evaluating and identifying effective digital marketing strategies to ensure redhanded and its client stay ahead of the curve across all facets of the digital landscape. I sat on the management team to help guide the direction of the business and identify growth opportunities and report on financials March 2011 – Feb 2013: Digital Integration Director Deliver product knowledge, consumer media consumption behaviour and consumer market intelligence relevant to the Australian agribusiness industry; July 2008 – March 2011: Account Director Acquired a detailed understanding of key account businesses, identified growth opportunities and delivered dynamic B2C and B2C communications strategies to satisfy growth revenue opportunities for the agency and client. Key relationship liaison with media partners to deliver media firsts to clients including research interpretation, planning and buying. Developed innovative marketing and communication strategies to assist clients meet their business objectives. . Developed processes and effiencies within the agency Managed media, advertising and promotional budgets to ensure agency and client expectations are met and exceeded Sort to educate clients and present results. Coordinated and managed technical, research and campaign management resources. Digital specialist stream Sourced and analysed online data relevant to our target audience. Communicated trends, insights and opportunities to internal and external stakeholders through monthly presentations. Designed and implemented integrated digital strategies Mentored account service team for Digital Insights and Strategy Development. Development of online platform to create an additional revenue stream for agency. New business development lead– drive Media Optimiser events, developed communications strategy to expose Redhanded Creative to our set target audience. Managed strategic alliances within Agribusiness. Key achievements Invitation to address delegates at national Innovation in agriculture seminar Initiate media firsts for client in leading national publications for our target audience by establishing strategic relationships with publishers to drive value for clients.