About me

Proven global marketing and comms professional with 17+ years experience spanning categories and disciplines, tv, print, ooh and today specialising in digital. Pioneered a unique creative communications agency model, seamlessly integrating agency capabilities with in-house brand teams. Nurturing a global creative and media network and unique skill set to navigate various cultural and commercial collaborations. A natural leader with an entrepreneurial spirit, driven by the potential to influence positive change through creativity and conscious communities with commercial consideration. Active in evaluating and identifying effective digital marketing strategies ensuring brands lead across the digital landscape while maintaining brand voice and integrity.

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Work history

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OwnerAddlib
Jan 2022London, United KingdomFull Time
AddLib is an integrated creative agency with a proven track record for elevating global brands for positive change. Created to help turn the conversations, concepts and unnecessary complexities into reality, helping great brands bypass the faff and find the voice needed to.…ADD. Data first, decisions later. Defining and delivering actionable strategies to help achieve your goals from ecommerce, ecrm, seo, sem, social and performance. Social by nature and by strategy and content creation, partnerships, influencer identification, community management and measurement. #add
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Business DirectorNoisy Beast
Jan 2016 - Dec 2021London, United KingdomFull Time
Established and lead the European arm of a global integrated creative agency. Experience launching and scaling global brands across Europe, APAC, LATAM, China. Brand development, brand strategy, digital strategy, content creation, packaging design, TV production, social strategy, community management, measurement, partnership facilitations. Clients: Pernod Ricard: global social Chivas Brothers: global social Porsche: AU social Channels: Instagram, TikTok/Douyin, Facebook, WeChat, Weibo, red book, YouTube, Twitter, LinkedIn, Pinterst, Billi billi, TV, print, display, ooh, edm, web development, Amazon, pos

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Skills

• Business Development
• Client Service
• Strategy
• Creative Agency
• Media
• Brand Development
• Brand Building
• Brand Collaboration
• Brand Consultancy
• Brand Design
• Brand Creative Strategy
• Brand Developent
• Social Analysis
• Social Amplification
• Social Campaign
• Social Communications
• Social Content Strategy
• Social Listening
• Social Advertising
• Advertising Campaigns
• Web Design
• Web Copywriting
• Web Development
• Web Graphics
• Web Analytics
• TV Advertising
• TV Campaigns
• Brand Packaging
• Packaging Design