To me, words have always been more than words. My passion for storytelling as a child has grown into an appetite for writing and telling other people’s stories in my professional career. For the past two years, I have been working within the digital media industry where I have been writing and editing for a publication that has a readership of over 1 million unique users a month. My real strength is my determination and my belief that nothing is impossible. This had helped me increase page views by 30% in one month and increased the average engagement.
Work history
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PR AssistantCGD LONDON
London, United KingdomFull Time
• CGD LONDON was a new brand that had no brand awareness or press whatsoever. It was primarily my job to make this happen – even though I traditionally don’t come from a PR background. Within six months I had secured features and interviews with The Daily Mail, Forbes, Cosmopolitan and POPSUGAR
• Responsible for coming up with concepts for successful PR campaigns and developing strategies to execute them
• In charge of the influencer marketing campaign and strategy
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Editorial AssistantCareer Girl Daily
London, United KingdomFull Time
• Produced and created content in the categories of fashion, health, beauty, career, relationships, news pieces, celebrity features and lifestyle
• Have coerced and written content for brands
• Responsible for securing celebrity features, where I had to organize interviews and meet specific deadlines
• Increased the website’s traffic by 30%
• Completed strong SEO for over 500 articles
• In charge of evergreen content
• Decreased bounce rates from 80% to 60% and lower
• Pitching and proposing content for the editorial calendar
• Was driving a minimum 500 clicks from Facebook a day, which I was primarily responsible for
• In charge of social media channels (Facebook, Pinterest, Twitter, LinkedIn)
• Organizing editorial shoots from concept to execution
• Managing and training interns and editing their work to house style and providing them with feedback
• Building relationships with the press and agencies – and have built a long line of connections
• Managing the Managing Editor’s schedule and emails
• Contributed chapters for the best-selling published books
• Connecting with brands and delivering and pitching relevant content for them
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Skills
- Brand Storytelling
- Brand Tone
- Sub-editing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Feature Writing
- Event Organisation
- Ad Copywriting
- Writing
Education
BA (Hons) English Literature and Creative WritingUniversity of Westminster
London, United Kingdom