About me
I am Lida Kritikou, a boundless digital marketer, innovator, strategic and forward thinker.
With close to 4 years experiences, I've worked with global giants like Visa, SAP, Levi's and Mercedes-Benz to deliver results-driven campaign. I thrive on staying ahead of industry trends and shaping the future of digital marketing.
Work history
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Contract RecruiterCardiff University
- Cardiff, United KingdomFull Time
• Responsible for communicating with prospective students interested in studying in Cardiff in a variety of ways, eg. Phone/social media/email.
• Responsible for answering any queries that they may have about studying their course of choice as well as provide them with further information about the student experience at Cardiff and promote Cardiff as a good place for them to study
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VolunteerACS - American Community Schools of Athens
- Athens, GreeceInternship
• Responsible for teaching dance in kids from 5 to 16 years old.
• Taking full ownership of the final performance through which kids had to show what they learned and how they got better throughout the month that we spend together
• Responsible for their safety as well as for being a good leader for all students from all countries
Skills
- Communications
- Writing
- Production
- Public Relations
- Media Relations
- Film Production
- Consumer PR
- Journalism
- Brand Communication
- Events PR
Education
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BA (Hons) Media, Culture & JournalismCardiff University
Cardiff, United Kingdom
• Year 2: Media Trends Module
o Creation of a personalized blog from scratch. You can see my work at itslidakr.wordpress.com
o Creation of a mobile application using Proto.io
• Year 1: Coca Cola Project (90%): A project that included the analysis of Coca Cola’s marketing strategy as well as the semiotic analysis of one of Coca Cola’s TV adverts.
• Year 1: Hegemony Theory Project (72%): A project that was using Dolce & Cabana’s Light Blue Campaign to analyze the concept of hegemony in today’s media coverage.
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International Baccalauréat (IBAmerican Community Schools of Athens
- Athens, Greece
IB Theater Hight Level
IB Literature High Level
IB Modern Greek High Level
IB Psychology Standard Level
IB Biology Standard Level
IB Environmental Science Standard Level
IB Math Studies