Lien Kindts
Available

Lien Kindts

Marketing ManagerLondon, United Kingdom
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Lien Kindts
Available

Lien Kindts

Marketing ManagerLondon, United Kingdom
About me
I am passionate about B2C marketing and creating valuable consumer experiences through research, consumer insight, strategy development and cross-platform activation. I am driven, organised and persevering but also adaptable and always learning. I love working with others while being self-motivated and autonomous. My ideal job is to be part of a highly ambitious team where creativity, resourcefulness and discipline are used to create amazing consumer experiences as a way to build loyal and long-lasting relationships with the brand.
Projects
  • HAIM: Sister Sister Sister Tour
    HAIM: Sister Sister Sister TourThe Sister Sister Sister Tour was the second headlining concert tour by HAIM. I managed the marketing campaign for the UK events, which resulted in sold out shows and two dates at Alexandra Palace.
  • Becoming: An Intimate Conversation with Michelle Obama
    Becoming: An Intimate Conversation with Michelle ObamaLead the marketing campaign for Becoming: An Intimate Conversation with Michelle Obama at The O2. Hosted by Stephen Colbert, those who attended got to hear from Michelle Obama first hand about her memoir.
  • Billie Eilish: Where Do We Go? Tour
    Billie Eilish: Where Do We Go? TourAfter the huge success of her debut studio album, GRAMMY Award-winning artist Billie Eilish announced her Where Do We Go? Tour. This resulted in a sold-out arena tour with several dates at The O2 and over 100,000 ticket sales.
  • Sting: My Songs at The London Palladium
    Sting: My Songs at The London PalladiumLead the marketing campaign for Sting's residency at The London Palladium. The tour is in support of his studio album, My Songs, which included 15 reworked versions of his best-known tracks from both his solo career as well as his time with The Police. With the help of a weighty multi-channel marketing campaign, all dates sold out almost instantly.
  • Post Malone: Runaway Tour
    Post Malone: Runaway TourGRAMMY Award-nominated artist Post Malone embarked on his Runaway Tour following the release of his #1 album Hollywood's Bleeding. It stood out as one of the biggest album events of 2019 and resulted in a sold-out arena tour.
  • Global Citizen Prize: Royal Albert Hall
    Global Citizen Prize: Royal Albert HallGlobal Citizen celebrated the world's top activists at the Global Citizen Prize ceremony. The show was hosted by John Legend and featured special music collaborations from some of the world's leading artists. I organised the organic support that allowed Global Citizen to reach a large audience and database as a way to create awareness and excitement around the event.
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Work history
    Live Nation logo
    Live Nation logo
    Marketing ManagerLive Nation
    London, United KingdomFull Time
    Live Nation is the number one Live Music brand in the world with a global footprint that brings in an annual revenue exceeding £8billion. Each year, 250 million fans attend our events across 44 countries. - Experience in developing and implementing successful campaigns using consumer-led strategy and multi-channel marketing (digital, print, TV, outdoor, radio, organic) as a way to generate awareness and drive sales amongst the target audience. - Scheduling, budgeting and planning major projects through data analysis, research, consumer insight and coordination with internal & external stakeholders in order to meet tight deadlines and achieve high quality results. - Personally appointed to manage Billie Eilish’ Where Do We Go? arena tour resulting in over 100,000 ticket sales, Michelle Obama’s Becoming book tour and the Global Citizen Prize ceremony at Royal Albert Hall. - Managing campaigns for artists across the music, comedy and entertainment sector including Sting, Post Malone, Imagine Dragons, HAIM, Mo Gilligan, Crowded House and IDLES.
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    Junior Campaign ManagerScript
     - London, United KingdomFull Time
    Script is a creative agency that focuses on developing brand experiences through music, content and culture. - Taking client briefs, internal coordination of strategic and creative delivery, brand consumer research and developing / implementing brand partnerships. - Running Script's Twitter channel and email marketing. - Working alongside the Creative Director across all accounts including music supervision for Google short videos, Westfield’s Music Cube pop-up experience and Wray & Nephew Rum events.
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Skills
  • Marketing
  • Strategy
  • Music Advertising
  • Management
  • Planning
  • Budgeting
  • Data Analysis
  • Social Media
  • B2C
  • Research
Education
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    MSc MarketingThe University of Hertfordshire
     - United Kingdom
    First Class Honours Dissertation: The Impact of Word of Mouth Marketing as a Conscious Media and/or Communication Channel on Brand Image and Choice.
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    BSc (Hons) Sociology with PsychologyCity University London
     - London, United Kingdom
    Dissertation: The Impact of Music on Social Identity - A Comparative Study.
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