About me
I am passionate about B2C marketing and creating valuable consumer experiences through research, consumer insight, strategy development and cross-platform activation. I am driven, organised and persevering but also adaptable and always learning. I love working with others while being self-motivated and autonomous. My ideal job is to be part of a highly ambitious team where creativity, resourcefulness and discipline are used to create amazing consumer experiences as a way to build loyal and long-lasting relationships with the brand.
Projects
- Sting: My Songs at The London PalladiumLead the marketing campaign for Sting's residency at The London Palladium. The tour is in support of his studio album, My Songs, which included 15 reworked versions of his best-known tracks from both his solo career as well as his time with The Police. With the help of a weighty multi-channel marketing campaign, all dates sold out almost instantly.
- Global Citizen Prize: Royal Albert HallGlobal Citizen celebrated the world's top activists at the Global Citizen Prize ceremony. The show was hosted by John Legend and featured special music collaborations from some of the world's leading artists. I organised the organic support that allowed Global Citizen to reach a large audience and database as a way to create awareness and excitement around the event.
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Work history
Marketing ManagerLive Nation
London, United KingdomFull Time
Live Nation is the number one Live Music brand in the world with a global footprint that brings in an annual revenue exceeding £8billion. Each year, 250 million fans attend our events across 44 countries.
- Experience in developing and implementing successful campaigns using consumer-led strategy and multi-channel marketing (digital, print, TV, outdoor, radio, organic) as a way to generate awareness and drive sales amongst the target audience.
- Scheduling, budgeting and planning major projects through data analysis, research, consumer insight and coordination with internal & external stakeholders in order to meet tight deadlines and achieve high quality results.
- Personally appointed to manage Billie Eilish’ Where Do We Go? arena tour resulting in over 100,000 ticket sales, Michelle Obama’s Becoming book tour and the Global Citizen Prize ceremony at Royal Albert Hall.
- Managing campaigns for artists across the music, comedy and entertainment sector including Sting, Post Malone, Imagine Dragons, HAIM, Mo Gilligan, Crowded House and IDLES.
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Junior Campaign ManagerScript
- London, United KingdomFull Time
Script is a creative agency that focuses on developing brand experiences through music, content and culture.
- Taking client briefs, internal coordination of strategic and creative delivery, brand consumer research and developing / implementing brand partnerships.
- Running Script's Twitter channel and email marketing.
- Working alongside the Creative Director across all accounts including music supervision for Google short videos, Westfield’s Music Cube pop-up experience and Wray & Nephew Rum events.
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Skills
- Marketing
- Strategy
- Music Advertising
- Management
- Planning
- Budgeting
- Data Analysis
- Social Media
- B2C
- Research
Education
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MSc MarketingThe University of Hertfordshire
- United Kingdom
First Class Honours
Dissertation: The Impact of Word of Mouth Marketing as a Conscious Media and/or Communication Channel on Brand Image and Choice.
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BSc (Hons) Sociology with PsychologyCity University London
- London, United Kingdom
Dissertation: The Impact of Music on Social Identity - A Comparative Study.
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