Work history
Marketing Manager
• Develop a full marketing-mix: brand positioning, product segmentation and selective distribution
maximising sales across all channels.
• Direct seasonal campaigns, produce campaign/look book shoots, write copy for press and advertising.
• Direct and oversee social media campaigns.
• Brief distributors with creative guidelines and supervise and book ad campaigns.
• Manage PR agencies (UK and US): media targets, product placement and partnerships.
• Design and provide merchandising guidelines to distributors and stockists.
• Work closely with web and sales teams to deliver promotional events and drive sales.
• Carry out evaluations of media visibility and brand awareness, monitor competition and identify trends.
• Represent the company on trade shows (Bread & Butter, Seek, Jacket Required, Capsule NY).
• Manage day-to-day marketing budget.
Marketing Executive
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Manage the production and delivery of creative materials (campaigns, look books, shop window designs).
• Plan and execute social media plan and assist the Head of Marketing in designing innovative marketing campaigns.
• Organise annual sales meetings and in-store events and promotions.
• Assist budget management.
• Manage day-to-day communication with PR officers.
• Assist the Head of Marketing in developing promotional and marketing activity at global level to drive sales, brand awareness and customer loyalty.
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Skills
- Fashion
- Advertising
- Events
- Film
- Marketing PR
- Art Direction
- PR
- Excel
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
BA Fashion Journalism (print Broadcast
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Fashion Journalism (Print & Broadcast)
GCSE
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English and Mathematics oriented class
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