Liisa Ennuste

Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Art Direction
  • PR
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Marketing Manager

Penfield

May 2015
  • • Develop a full marketing-mix: brand positioning, product segmentation and selective distribution maximising sales across all channels. • Direct seasonal campaigns, produce campaign/look book shoots, write copy for press and advertising. • Direct and oversee social media campaigns. • Brief distributors with creative guidelines and supervise and book ad campaigns. • Manage PR agencies (UK and US): media targets, product placement and partnerships. • Design and provide merchandising guidelines to distributors and stockists. • Work closely with web and sales teams to deliver promotional events and drive sales. • Carry out evaluations of media visibility and brand awareness, monitor competition and identify trends. • Represent the company on trade shows (Bread & Butter, Seek, Jacket Required, Capsule NY). • Manage day-to-day marketing budget.

2015

Marketing Executive

Penfield

Nov 2014 - Apr 2015
  • Manage the production and delivery of creative materials (campaigns, look books, shop window designs). • Plan and execute social media plan and assist the Head of Marketing in designing innovative marketing campaigns. • Organise annual sales meetings and in-store events and promotions. • Assist budget management. • Manage day-to-day communication with PR officers. • Assist the Head of Marketing in developing promotional and marketing activity at global level to drive sales, brand awareness and customer loyalty.

2014

Marketing Assistant

Penfield

Nov 2013 - Nov 2014
  • Assist the production and delivery of creative materials. Oversee sample management. Plan and execute social media plan. Create artwork for social media and marketing support. Track and analyse social media performance. Day-to-day communication with the PR representatives. Create and build relationships with brand ambassadors and key partners.

2013

Image Researcher & Social Media Assistant

PATTERNITY

Feb 2012 - Nov 2013
  • Conduct image research across design, fashion, beauty, architecture, science and nature, organise image archive, create image stories on Patternity.org and take responsibility for updating and producing posts for all social media platforms (Facebook, Twitter, Instagram and AnotherLoves), run everyday errands and assist with in-house projects.

2012

Events & Marketing Intern

Matthew Williamson

Feb 2012 - Apr 2012
  • Manage samples, assist with events preparation, research current trends, assist at fittings,help prepare mood and colour boards, prepare presentations using Photoshop and InDesign skills, brainstorm ideas for the brand’s social media content, cover the front desk reception duties and run everyday errands.

Education

2013

BA Fashion Journalism (print Broadcast

London College of Fashion

Aug 2010 - May 2013
  • Fashion Journalism (Print & Broadcast)

2009

GCSE

Gustav Adolf Grammar School

Aug 2006 - Aug 2009
  • English and Mathematics oriented class

2009

GCSE

Gustav Adolf Grammar School

Aug 2006 - Aug 2009
  • English and Mathematics oriented class