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Work history

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Marketing StrategistPetersham Nurseries
Sep 2020London, United KingdomFull Time
- Team and Project Management - Liaising with leadership to develop and implement a marketing and communications strategy. - Working closely with PN Director(s) to understand their business objectives and coordinate marketing initiatives. - Defining marketing targets and analysis of practices to determine ROI. - Liaising and building rapport with critical stakeholders, industry partners and customers. - Manage consultants to devise growth strategies deliver compelling marketing campaigns. (PR, Seo and Paid Ads Specialists) - Managing and monitor a marketing budget and expenditure. - Owning campaigns across all sectors through internal coordination, strategy, and planning. o Managing freelance photographer o Managing HOD’s o Sourcing and managing collaborations - Manage shoot days to build seasonal content in line with brand and campaigns. - Brand management. - Manage CRM marketing – create and plan calendar in line with business objectives. - Devise and set-up ecommerce platform - Managing PN and LG WordPress websites. - Monitoring and analysis of analytical tools, including GoogleAnalytics. - Event planning and coordination. - Create and execute copy to resonate with brand. - Create social media and influencer marketing strategy (collaborations, giveaways, and events) for community and engagement. - Social Media Management  @petershamnurseries 202k  @petershamemporium 6.2k  @lagocciacoventgarden 8.5k
P
P
Marketing StrategistPetersham Nurseries
Sep 2020London, United KingdomFull Time
- Team and Project Management - Liaising with leadership to develop and implement a marketing and communications strategy. - Working closely with PN Director(s) to understand their business objectives and coordinate marketing initiatives. - Defining marketing targets and analysis of practices to determine ROI. - Liaising and building rapport with critical stakeholders, industry partners and customers. - Manage consultants to devise growth strategies deliver compelling marketing campaigns. (PR, Seo and Paid Ads Specialists) - Managing and monitor a marketing budget and expenditure. - Owning campaigns across all sectors through internal coordination, strategy, and planning. o Managing freelance photographer o Managing HOD’s o Sourcing and managing collaborations - Manage shoot days to build seasonal content in line with brand and campaigns. - Brand management. - Manage CRM marketing – create and plan calendar in line with business objectives. - Devise and set-up ecommerce platform - Managing PN and LG WordPress websites. - Monitoring and analysis of analytical tools, including GoogleAnalytics. - Event planning and coordination. - Create and execute copy to resonate with brand. - Create social media and influencer marketing strategy (collaborations, giveaways, and events) for community and engagement. - Social Media Management  @petershamnurseries 202k  @petershamemporium 6.2k  @lagocciacoventgarden 8.5k

Skills

• Marketing Management
• Project Management
• Strategic Planning
• Communications
• Budget Management
• Brand Management
• Campaign Management
• Website Management
• Graphic Design
• Analysis Reporting