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Lily Edwards

Marketing and PR Executive

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About me

A loyal and spirited hard-worker driven to achieve success in London's arts industry after 18 months spent working in Sydney. Though the weather conditions are certainly favourable down under, I'm desperately pining after the fast pace and creativity of my home capital. If I'm being truly honest, I'll admit I do really miss my winter wardrobe as well. My anthropological and fashion-focused background has given me a thorough understanding of 'the consumer', creating a strong platform upon which to build my career within communications.


  • Fashion
  • Digital Media
  • Events
  • Marketing PR
  • Visual Arts
  • Branding
  • Copywriting
  • Editing
  • Promotions
  • Social Media Marketing
  • Strategic Planning
  • Creative Direction
  • Event Planning
  • Indesign
  • Photoshop

Work history


Marketing & PR Executive

Aventus Property

Apr 2015
  • - B2B and B2C marketing. - Coordinating major campaigns and events for portfolio of 15 national homemaker centres. - Managing activations and sales promotions from planning and budget allocation to delivery and evaluation. - Managing content, strategy and reporting of digital marketing. - eDMs/social media/website. - Google analytics, Hootsuite, Iconosquare. - Wordpress, Facebook Business, Instagram, Youtube. - Database management - Copywriting. - Media releases. - Collating post campaign analyses. - Communications with advertising, press, suppliers, and retailers at both store and head office levels. - Maintaining relationships with stakeholders. - Briefing in and overseeing design and delivery of collateral and promotional material. - Editing and proofing of various marketing publications. - Experience with Adobe Creative Suite. - Marketing administration tasks.


Contributing Writer

The Debrief

Mar 2016 - Dec 2015
  • Writing articles related to Australian style for the British online publication.


Fashion Intern

GQ Australia

Feb 2015 - Mar 2015
  • - Co-ordinated call-ins and returns. - General assistance to editorial team. - Organised preparation, dressing and credits on shoots.


PR Intern


Aug 2014 - Sep 2014
  • - Monitored, organised and filed international coverage. - Held daily meeting to present coverage and communicate industry news to team. - Writing press releases. - Various research projects. - Preparation of events and campaign shoots. - Ad hoc office duties: screening phone calls, data entry etc.


Front of House Manager


Jul 2013 - Aug 2014
  • UK’s leading luxury camping company at festivals such as Glastonbury and corporate events for Diageo. - Welcomed guests and checked them into the boutique yurt accommodation. - Ensured exceptional level of customer service was provided for VIP guests.


Fashion Intern

The Hunger Magazine

Apr 2013 - Jun 2013
  • - Managed fashion cupboard: sourced clothing, co-ordinated call-ins and returns. - Assisted Anna Hughes-Chamberlain on shoots such as Neon Jungle and Mr Hudson. - Reviewed various events such as Graduate Fashion Week for


Assistant to Street Style Photographer

Vogue Italia

Feb 2013 - Mar 2013
  • - Managed work phone and emails, organised travel arrangements and fittings. - General assistance and support throughout London Fashion Week. - Took street-style photographs of fashion week attendees whose aesthetic was relevant for Vogue Italia, ensuring I collected the correct credits and details. These were later published online. - Took photos both at shows and around the venues to use as social media content.


Social Media Manager

Union Jewellery

Dec 2012 - Nov 2013
  • - Managed luxury jewellery boutique's social media pages: Facebook, Twitter and Google plus. - EDM campaigns/weekly newsletters - Visual merchandising, buying and budget management. - Maintaining rapport with local press and media personalities for positive editorial coverage.




The University of Sussex

Aug 2013 - May 2014
  • Bachelor of Arts: Anthropology


Gcses/a Levels

The Maynard School

Aug 2003 - May 2010
  • Art, Biology, English Literature, Spanish