Projects
Work history
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Marketing and events managerFullers Inn
- London, United KingdomFreelance
Fullers is a chain of pubs in the UK. My job was to increase Christmas bookings, by finding new customers and reaching out to old with bespoke packages. I utilised all forms of marketing including telesales, Collins, social media, email marketing, and face to face so I could fully understand the pub's demographics.
- Achieved record booking sales with an increase of sales by 9k per week
- Increased Instagram following by 401%
- Managed social media platforms for marketing purposes.
- Liaised on a daily basis with clients, upper management, and suppliers.
- Used my knowledge of SEO to create a successful way to promote Christmas bookings to relevant potential customers by focusing on the use of keywords, utilising social media, and figuring out how potential customers shop.
- Consistently achieved targets/KPI’s and created regular sales and marketing reports.
- Organised and promoted 5 sold-out events, with live music and beverage suppliers coming in to hold 'tasting sessions'
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Charity events coordinatorIpsos Mori
- Tower Hill, St Katharine's & Wapping, London, UKFreelance
Ipsos Mori is an established market research company. Every year each member of staff has two days to volunteer or fundraise for a charity. My role was to implement Ipsos Moris first-ever 'Volunteer fortnight', the aim was to increase sign-ups and establish new relations with charities. I created close relationships with a variety of charities across the UK so together we hosted multiple activities that would get the wonderful staff out and giving more of their time to local communities!
- Sought out and organised 600+ volunteer activities across the UK in under 6 weeks
-Increased sign up rates by 73%
- Final spend was under budget by 32%
- Managed internal communications between 5 offices, and 100 charities
-Liaised with external suppliers to get materials ready, printed, and delivered.
- Monitored and optimized campaign performance, including budgets and targets
-Created an online interactive booking calendar and database.
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Skills
- Research
- Communication Skills
- Broadcast Journalism
- Article Writing
- Content and Media Writing
- Events Planning
- Adobe
- Social Media Advertising
- Digital Analytics
- Html CSS
- Presenting
- Basic Javascript
- Website Development
Education
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Certificate in the Fundamental of Digital MarketingGoogle Digital Garage
- London, United Kingdom
This course covered the fundamentals of digital marketing, accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers
JournalismLondon South Bank University
- Elephant and Castle, London, UK
-Graduated with a 2.1 in Journalism BA (BJTC accredited).
-Universities website editor for 2 years,
- Social media manager for JLDN for 2 years
- Elected as class representative for 3 years
This taught me multiple disciplines within the industry including photojournalism, content creation, media law, court reporting, investigative journalism, global journalism, interviewing, radio production, Journalism for TV, and the power of social media.
I achieved a 1st class grade on modules such as my final year project and creative content.