Hi, I'm Lily—an ambitious, eagle-eyed wordsmith and multifaceted creative with eight years of experience writing bespoke editorial, fashion, and commercial content for international lifestyle brands. As a freelance copywriter, my confidence, curiosity, and colorful ideas are an asset along every step of the creative journey—from concept ideation to creative writing, pitching and production.
I blend creative thinking with commercial objectives to craft engaging, persuasive storytelling for brands of all sizes. I'm open to innovative, challenging projects around the world.
My work has been published in-print and pixels with brands including Adidas, Bloomon, Calvin Klein, Converse, Daily Paper, iAmsterdam, Lonely Planet, Reebok, Tommy Hilfiger, and more.
Work history
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Freelance CreativeLily Heaton Creative Co.
Amsterdam, NetherlandsFreelance
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Freelance Creative CopywriterLily Heaton Creative Co.
Amsterdam, NetherlandsFreelance
SKILLS + EXPERIENCE
* Develop unique, inspiring, compelling copy for creative deliverables and multidimensional touch-points including digital, social, e-commerce and print
* Craft brand storytelling to inform, persuade and entertain
* Concept and produce campaigns with brand identity, marketing objectives and target audience in mind
* Initiate high creative standards to develop cohesive brand personality, guidelines, tone of voice and trans-creations
* Present pitches to clients with enthusiasm and confidence
* Create bespoke brand storytelling content with a strong hook, point of view that reflects the brand's personality
* Write, edit, and proofread deliverables to ensure accurate spelling, grammar, formatting, clarity + brand identity
* Compose brand and marketing communications, press releases, digital tool kits, commercial activations
* Research audience demographics and pop culture
* Curate destination travel guides
* Collaborate with design teams and art directors
* Initiate and adhere to brand communication guidelines
* Oversee digital marketing campaigns
* Multi-task simultaneous project deadlines
* Lead, assist and inspire junior copywriters
Skills
- Writing
- Editing
- Marketing
- Communications
- Creating Online Content
- Digital Media
- Photography
- Branding
- Advertising
- Ad Concept
Education
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Masters of CommunicationUniversity of Amsterdam
- Amsterdam, Netherlands
MsC in Persuasive Communications with a focus in Creative Media Advertising