Content CreatorLocked Pro Plan feature
Taking the transition from agency to in house I am now responsible for all social media assets and general content creation for Astrid & Miyu. The brand are currently sold worldwide in both retail stores and online websites such as Asos. Day to day responsibilities include: Ensuring all reports / calendars are complete / have been approved by Head of Marketing. Creating content and assisting team with content creation idea generation. Generating innovative campaign concepts to increase awareness, engagement and following. Stay on top of ways to amplify social media presence, grow audiences and increase engagement. Generating daily social content for the brand across all key platforms and channels, reaching daily, weekly and monthly targets.
Clients included Models Own, KMS, Lord & Berry, ELLE, Inglot, Sienna X, Mark Hill, Tweezerman, Mii Cosmetics, Brave Soul, Bondi Sands, Hidden Fashion, Emulsion, Mii Cosmetics, Unity Beauty Essentials, Panache, YOPE, Udo's Choice and Boombod. Renowned for a hands-on, creative approach, b. the communications agency is a results-driven and vibrant agency in the heart of London offering fully integrated Global PR, Social Media & VIP campaigns. Key Responsibilities: • Overseeing all clients with Digital Director. • Ensuring all reports / calendars are complete / have been approved by Digital Director then Client. • Delegating work to the team and working on designated calendars. • Creating content and assisting team with content creation idea generation. • Ensuring all content created for the calendars are scheduled in with Graphics designer and completed / signed off by Digital Director. • Ensure all content is scheduled correctly by team – check image sizes, grammar, copy allocation etc.. • Social media crisis management. • Generating innovative campaign concepts to increase awareness, engagement and following. • Stay on top of ways to amplify social media presence, grow audiences and increase engagement. • In the know about all innovative Digital & Social industry updates – utilising this knowledge to pitch in innovative digital concepts for brands to sell in extra content / digital content opportunities with the Digital Director • Managing ad campaigns and content creation with the Digital Director. • Research and nurture relationships with online influencers & content creators • Suggesting and pitching for new business with the Digital Director • Working with the Paid Media and Insights manager to ensure campaigns and search tell a consistent story/ • Working on Strategy and seasonal reviews for all clients • Be a Digital Ambassador for the company, educating both the clients and in-house teams. • Managing and delegating.
Manage all MSL social media channels - including regular updates, statistical reports and forecasting analysis Manage MSL website and blog Create monthly MSL newsletter Manage the MSL bloggers Create original social media content and marketing material Promote the Semple Collection and events to raise awareness and engagement to increase sales in the UK and USA Develop and manage new PR contacts Sell brand opportunities including coverage across media on and off-line Research, write and circulate press releases to targeted media Influencer marketing Managing and delegating
Social Media Management of both LFA and LFA clients Content creation for both the agency and clients LFA blog and website maintenance Managing Press Coverage Photography and styling for LFA and client websites and social media Styling Assistant Email Marketing & Social Media Campaign Creation Creating brand documents on Indesign Influencer and image sourcing Office Admin
I studied Fashion Styling & Promotion commuting to Liverpool each day in order to gain experience in what I loved most. I achieve D* D* D* in all of my coursework and studies which then lead to me choosing the path of Fashion Communication and Promotion at Nottingham Trent University which after a year I then discovered I wanted to take the move to London and gain industry experience rather than spending three years on a degree.