Hello There! My name is Lina Guevara and I’m a marketing and communications specialist with 5 years of expertise in crafting and implementing dynamic marketing strategies. Proven track record in leading impactful communication campaigns and spearheading successful sales initiatives. Demonstrated proficiency in navigating diverse B2B and B2C business across various ecosystems.
I have a master’s degree in strategic marketing with a minor in project management. I consider myself a full-time creative and passionate thinker ✅
📌 The services I can provide as a Social Media Manager 📌
- Content creation (Instagram, Facebook, TikTok and LinkedIn).
- Community Management (posting and scheduling)
- Branding (Logo designs, color pallet, business cards, brand identity)
- Copy Writing (English to Spanish / Spanish to English)
- Website Blog Post - Social Media Analytics - Ads manager
💻 How I am different from other Freelancers? 💻
1. Proven Expertise: With a successful track record in marketing I bring valuable experience to your projects.
2. Client-Focused: I prioritize your needs and maintain open communication for a collaborative and satisfying experience.
3. Reliability and Timeliness: I am committed to delivering projects on time and with the utmost reliability, ensuring you can count on me for timely and efficient results.
📌Do not hesitate to contact me if you are interested in my services! I ensure you I can complete your jobs correctly for the first time and deliver satisfactory results.
Projects
- BrandingI specialize in the art of building brands from the ground up. With a keen eye for detail and a passion for creative expression, I have successfully conceptualized and designed complete brand identities. From crafting memorable logos to defining color palettes, typography, and visual elements, I take pride in my ability to capture the essence of a brand and translate it into a cohesive visual language.
Work history
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Marketing ManagerLocoVoco
Madrid, SpainFreelance
• Brand identity development for the friendship app
• Designed and executed targeted user acquisition campaigns across multiple channels,
including social media, digital advertising, and influencer partnerships
• Implemented community-budling initiatives with the app to enhance user engagement
and retention
• Lead the development of comprehensive content strategy curating sharable content
that highlighted the apps value proposition and encourage user generated content (UGC)
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Marketing & Communications SpecialistVector renewables
- Madrid, SpainFull Time
• Support the communication and marketing strategy
• Leader of the internal communications for Vector Renewables organization
• Develop, implement and track processes for content execution
• Content creator for the social media channels (LinkedIn, Twitter, TikTok, Youtube)
• In charge of developing talent recruitment and talent retention strategies
• In charge of measuring customer engagement and satisfaction through NPS
• Collaboration in the development of press releases, newsletters and graphic design
material
• Organization and support in press events, workshops and commercial activities
• Support in digital reports for the board of directors
• Direct contact and coordination with agencies, journalists and media
Skills
- Project Management
- Content Creation
- Video Editing
- Social Media Marketing
- Social Media Advertising
Education
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Master in Strategic MarketingEAE Business School
Madrid, Spain