Hi I'm Lina!
Driven, creative, and passionate about meaningful storytelling, media, technology, and branding via insightful data.
Born and raised in New Jersey, I stayed close to home and studied Television and Digital Media at Montclair State University. I landed my first job in the sports industry at the age of 18 at ESPN. Shortly thereafter, found a true passion for leadership and I eventually became a Leadership Consultant for Sigma Delta Tau headquarters. I was able to focus on expansion and recruitment within the organization. Currently, I am a national volunteer dedicated to developing chapter brands and empowering collegiate women.
I decided after my year of traveling across the country it was time to get back to my dream company. For the past two years, I have been part of the ESPN remote production operations team focusing on project management and logistics with our remote crews. I have seized the opportunity to lead one of our team’s largest events: the Tennis Us Open and received two Standing “O’s” for my work on the tennis project.
Working on such a large event, I have honed my attention to detail and my ability to collaborate across multiple groups inside and outside the department. Being able to create, collect, and analyze data that produces change made me realize I had a true passion for analytics.
When I’m not working, I can be found practicing yoga, watching TED Talks, or planning my next adventure!
Work history
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National Brand Adviser PRO BONO
New York, United StatesFreelance
- Remotely manage and approve all chapter philanthropic and social events.
- Lead advisor on building chapter brand and marketing strategies most notably, Pace University, NYC campus. 260% growth rate within two years.
- Develop and train chapter leaders on building an online presence via chapter website & social platforms.
- Coach and train chapter leaders on team building, communication, membership
engagement, and motivation.
- Diagnose and identify issues while recommending innovative solutions.
Event Coordinator II ESPN
Bristol, CT 06010, USAFull Time
- Develop and implement reports out of MicroStrategy to optimize work efficiency.
- Gather and analyze live event data to forecast planning and venue risk.
- Created web based communication platform for the Remote Operations department.
- Partner with various sport groups to develop and implement business plans for crew member opportunities.
- Coordinate cross-functional brainstorming sessions, communicate progress and results back to sport groups, and drive implementation of identified issues.
Event Crewing Coordinator I
June 2015 – August 2017
- Manage the hiring, recruiting, & scheduling of staff, freelance operators, vendors for televised sporting events.
- Supervise numerous budgets, 500+ crew members across different sport properties.
- Versed in union market agreements, policies, and initiatives.
Skills
- Nature Photography
- Photo Editing
- Brand Vision
- Creative Vision
- Prezi
- Leadership
- Public Speaking
- Analytic Skills
- Brand Communication
Education
M
M
BA - Media Studies Television ProductionMontclair State University
- Montclair, United States
Awards
ESPN Standing "O"ESPN
The Standing O Award provides ESPN with the opportunity to recognize and reward employees during the year who have distinguished themselves in their day-to-day jobs or on a special project.
FIRST PLACE ESPN "TREC AWARDS"ESPN
T(ravel) R(esource) E(xpenses) C(rewing) was an acronym created as a way of partnering individuals from across different functions to shadow and analyze internal workflow. Over 14 teams presented in late Spring across a number of different responsibilities, systems, and processes in order to pose suggestions and alternate ways of improving workflow. My team was awarded first place for our data collection and presentation of innovative ways to improve overall workflow across the TREC platforms.+ Show more