Work history
D
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Social Media ManagerDutchie Studio
London, United KingdomFreelance
- Reporting to the Founder
- Developing digital acquisition plans for Instagram.
- Tracking activity and managing digital marketing campaigns.
- Newsletter copywriting.
- Lead generation.
Achievements:
- Asset creation including graphics and videos.
- Increased Instagram impressions and followers.
Z
Z
Social Media ManagerZoe's Ghana Kitchen
London, United KingdomFreelance
- Reporting to the Founder.
- Setting and implementing social media and communication campaigns to align with marketing strategies.
- Supporting and creating/editing engaging copy, image and video content for social media accounts.
- Organising and participating in events to build community and boost brand awareness.
- Co-ordinating with relevant team members to ensure brand consistency.
- Building relationships with customers, potential customers, industry professionals and journalists.
- Manage affiliate and UGC content network - keeping them motivated and on brand.
- Monitoring and reporting on feedback and online reviews
- Staying up-to-date with digital trends.
Achievements:
- Clubhouse strategy proposal
- Youtube strategy proposal
- TikTok strategy proposal
- Influencer marketing strategy implementation
- Assets creation for social media activities including videos and graphics.
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Skills
- Social Media
- Marketing
- Analytics Skills
- Marketing Strategy
- Copywriting
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Brand Marketing
- Communications
Education
Bachelor of Arts (BA) University for the Creative Arts
- Rochester, United Kingdom
BA (Hons) Fashion Promotion.
The course offered an exploratory and dynamic approach to studying promotion in the fashion industry, covering fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.
The flexible design of this course allowed me to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication, exploring the field through research, investigation and independent practice.