Projects credited in
- Content Strategy & CopywritingI was approached by the Institute of Directors to work on a large project covering Cybersecurity. This involved editing content that had been written by third party partners to bring it in-line with the IOD's tone of voice. I also produced content for video scripts, infographs and thought leadership articles.
- New website based on members needs for The IMIThe previous IMI website was confused in its role, the navigation had grown organically and had fallen victim to different departments within the organisation instructing their own web presence. All resulting in confusing user experience for all audiences across the automotive sector. We tackled this problem via a 9-week discovery phase where I lead on UX workshops to discover the audiences, their key goals and issues. All while changing the clients perspective to a user-first approach, helping