I am the Founding Director of Cloudfields, a consultancy for creatives who want to build great businesses alongside making beautiful things. As an experienced Director and Manager with 20+ years of experience, I have a deep understanding of the challenges and opportunities for businesses within the creative sector. I have successfully developed profitable design-led companies and proven that great design does not have to be delivered at a cost to the designer. I have also provided business development and management in other creative sectors, including art, food, history, and journalism.
Work history
Commercial DirectorRed Deer Ltd.
- London, United KingdomFull Time
Holistic oversight of the business and of company finances. Directing strategic business development and efficient project delivery, profitability and resourcing. Responsible for financial forecasting, budgeting and
reporting. Managing hiring process and HR needs as required, negotiated working capital requirements and Covid-19. Applying dynamic and creative approaches to a fast-paced and ever-changing environment.
Complete oversight and direction of PR + Marketing, including production of marketing materials for eZines, newsletters, Lookbooks, and submission to industry awards. Established structure to liaise with Accountancy and Legal advisors. Client relationship management, fee proposals, responses to RFPs, client briefs and contracts. Managing fee contracts between £10k and £220k.
Increase in turnover averaged 32% YOY (YE 2016 £273k to YE 2020 £631k)
Social Media growth: 650 followers in 2016 to 4.8k in 2020 (Instagram)
One of four Directors; only non-Architect to sit on Board of Directors
Awards: FRAME, 2019, Winner; Dezeen, 2019, Shortlisted; Restaurant + Bar Design Awards 2016, 2017, Winner
Press coverage: New York Times, The Guardian, The Observer, The Sunday Times, Monocle, Wallpaper*,
Architectural Digest, FRAME, Dezeen, Design Milk, Yellow Trace, CondeNast Traveller, Elle Decoration.
Commercial ManagerUniversal Design Studio
- London, United KingdomFull Time
Management of contracts and fee agreements. Working directly with Studio Director to develop better systems for tracking growth in specific sectors of the company, to ensure continuity across the business whilst filling position for maternity cover. Streamlined system for monitoring royalties and ensuring greater prediction of cash flow. Management of financial forecast documents and project spending costs.
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Skills
- Business Management
- Company Management
- Business Coaching
- Business Design
- Business Growth
- Business Strategy
- Financial Management
- Financial Forecasting
- Financial Reporting
- People Focused
- People Development
- Marketing Strategy
- Architecture
- Interior Architecture
- Interior Design
Education
MPhilChristie's
- London, United Kingdom
M.Phil History of Art + Connoisseurship
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Bachelor of Arts (BA) Oregon State University
- Corvallis, OR, USA
B.A. (Hons) History of Renaissance + Baroque Art, European History, French